Case Study Tag: All

Sports Sponsorship Marketing: Stop Buying Logos
Sports sponsorship marketing has never had more opportunity than it does right now. And most brands are still squandering it. July 2026 is the most sport-saturated month in recent memory. Wimbledon. The British Grand Prix. The Open Championship. The Commonwealth Games. A World Cup final. More eyes on sport than at almost any other point […]
Employee Generated Content: Why It Works in 2026
Employee generated content is one of the most underleveraged assets in modern marketing. In 2026, brands that ignore it are handing trust to their competitors. Consumers have grown sceptical of polished brand messaging. They want to hear from real people, not corporate accounts. The good news is that most brands already have their best content […]
AI vs Human Touch: Who’s Winning in 2026?
AI content marketing is accelerating faster than most brands know what to do with and the results are starting to show. Not in a good way. Walk the floor at MAD//Fest and you hear the same conversation everywhere. Marketers know they need to move faster. They know AI gives them leverage. The problem is that somewhere between the prompt and the […]
Marketing in a Recession: How Smart Brands Win
Marketing in a recession is the single most contested decision a business owner faces when the economy tightens. Cut the budget and protect short-term cash flow, or hold the line and come out the other side with a bigger slice of the market? The data and history, point firmly in one direction. Right now in 2026, with rising […]
What Is Social Media Marketing? The No-Fluff Guide
What is social media marketing and why does every business seem to be pouring time and money into it? It’s a fair question — especially when half the brands doing it are posting randomly, chasing likes and wondering why nothing’s moving. The short answer: social media marketing is using platforms like Instagram, LinkedIn, TikTok, Facebook […]
How to Build an Influencer Marketing Strategy
An influencer marketing strategy is the difference between brands that see real returns from creator partnerships and those quietly burning cash on pretty content. Every brand and their dog is working with influencers right now, but most of them are winging it with a gifted product here or a one-off Reel there and then wondering […]
Why Cutting Marketing in a Downturn is a Crazy Move
When budgets get tight, it’s easy to panic and cutting marketing in a downturn often feels like the quickest solution. But the truth is, doing that might just be your brand’s biggest mistake. When the economy wobbles, nerves take over. Business leaders scrutinise every budget line, searching for savings. Sadly, marketing often becomes the first victim. Cutting your marketing budget during tough times might […]
High-ROI Marketing Strategies When the Budget’s Tight
When budgets shrink, smart marketers double down on what works. Finding high-ROI marketing strategies isn’t about spending more but better. In a downturn, every penny counts. You can’t afford to burn cash on tactics that don’t move the needle. But that doesn’t mean you should go silent. It’s time to get strategic. The temptation to freeze your efforts can put […]
Winning In A Downturn – Three Times
When the economy goes south, most businesses hit the brakes. I’ve seen it happen three times – in 2008, Brexit and COVID. And each time, I did the opposite. Back in 2008, at Chelsea FC, I was part of the media department as the financial crisis rocked businesses worldwide. While most clubs tightened their belts, […]
Adobe AI: the Future of Design
Artificial intelligence (AI) is becoming an increasingly important aspect of many marketing tools, and Adobe AI is no exception. Adobe has been investing in AI for several years, and its latest updates demonstrate just how powerful AI can be when used to enhance creativity and productivity. Sensei is a machine learning and AI technology that […]