Case Study Tag: Marketing

Social Media Channel Strategy: Stop Chasing Cool
A smart social media channel strategy should follow your audience. Most brands follow the industry conversation instead. That gap is where budget goes to die. Seventy-three per cent of marketers are piling resource into TikTok. Meanwhile, 34% of consumers say they are spending more time on Facebook than they were two years ago. Those two […]
FMCG Marketing: How to Grow Your Brand in 2026
FMCG marketing has never been more competitive, or more rewarding for brands that get it right. Consumers make purchase decisions in seconds, media attention spans are shorter than ever and the brands winning shelf space – physical and digital – are those combining sharp PR with smart, data-led marketing. This is not a moment for […]
GEO vs SEO: What Changes When AI Answers
GEO vs SEO is the defining strategic question for any brand that depends on search visibility right now. For decades, the goal was simple: rank on page one. Get the click. Drive the traffic. That model is changing faster than most marketing teams have noticed. Generative Engine Optimisation – GEO – describes the practice of […]
How to Choose a Marketing Agency in Worcester
Finding the right marketing agency in Worcester can be the difference between consistent, compounding growth and an expensive lesson in misplaced trust. With more agencies operating across Worcestershire than ever before, the decision feels harder, not easier. So, before you sign a contract, here is what you actually need to know. What Does a Marketing […]
Episodic Content Marketing: Think Like a TV Producer
Episodic content marketing is now the second biggest priority for UK marketers in 2026 and most brands are still treating it like a foreign language. The era of chasing viral moments is fading. The brands building real, loyal audiences right now are thinking in series, not single posts. What Episodic Content Marketing Actually Is Episodic content is serialised content […]
Sports Sponsorship Marketing: Stop Buying Logos
Sports sponsorship marketing has never had more opportunity than it does right now. And most brands are still squandering it. July 2026 is the most sport-saturated month in recent memory. Wimbledon. The British Grand Prix. The Open Championship. The Commonwealth Games. A World Cup final. More eyes on sport than at almost any other point […]
Employee Generated Content: Why It Works in 2026
Employee generated content is one of the most underleveraged assets in modern marketing. In 2026, brands that ignore it are handing trust to their competitors. Consumers have grown sceptical of polished brand messaging. They want to hear from real people, not corporate accounts. The good news is that most brands already have their best content […]
AI vs Human Touch: Who’s Winning in 2026?
AI content marketing is accelerating faster than most brands know what to do with and the results are starting to show. Not in a good way. Walk the floor at MAD//Fest and you hear the same conversation everywhere. Marketers know they need to move faster. They know AI gives them leverage. The problem is that somewhere between the prompt and the […]
Marketing in a Recession: How Smart Brands Win
Marketing in a recession is the single most contested decision a business owner faces when the economy tightens. Cut the budget and protect short-term cash flow, or hold the line and come out the other side with a bigger slice of the market? The data and history, point firmly in one direction. Right now in 2026, with rising […]
How to Build an Influencer Marketing Strategy
An influencer marketing strategy is the difference between brands that see real returns from creator partnerships and those quietly burning cash on pretty content. Every brand and their dog is working with influencers right now, but most of them are winging it with a gifted product here or a one-off Reel there and then wondering […]