Case Study Tag: Latest news

The Ultimate Customer Experiences
Last week the well known fitness retailer Gymshark announced that they had signed an 18-year lease for their first flagship store situated in prime shopping territory – Regent Street, London. It got the Nifty team thinking about the age-old debate: has the high street had its day and is it now time for the internet […]
Christmas Adverts of 2021
It’s December, which means it’s publicly acceptable to review the best Christmas ads of 2021 as we tuck into our third mince pie of the day. Although Christmas traditionally arrives in December, it certainly comes a lot earlier in the advertising sphere for supermarkets and retailers. Whether you love or hate the thought of festivities starting too early, there’s always a great sense of […]
Nifty’s Favourite Black Friday Campaigns
Black Friday – a day associated with crazy sales and pushing through crowds to get your Christmas presents with a cheeky little discount. With 99% of retailers dropping their prices with the hope of selling out, getting in front of the competition and acing your Black Friday marketing campaign is key and gives a great opportunity for a fantastic end to […]
Digital Innovation: A Race to the Finish Line
As we continue to sweep through digital innovation in sport, we have another show-stopping update which will make everyone in the crowd cheer. Digital innovation in sport appears to have no boundaries, with Nike being the latest brand to take on the virtual collectibles craze. The sports company has moved to file trademark applications that include provisions such as their branding and […]
Our Favourite Halloween Campaigns
It’s that time of year again. Halloween 2021 has arrived. Originally a time to remember the dead, over the years it has become the perfect opportunity to trick (or treat) one another and many brands all over the UK will be utilising the occasion to benefit their marketing. We’ll no doubt see hundreds, if not […]
Marketing Tricks
With many of us pumped for Halloween (we couldn’t resist) we thought we would share some of the marketing tricks up our sleeve that will enable you to break through the digital noise and be seen and heard by your target audience. Optimise email strategy What many may perceive as a relatively outdated form of […]
What It Means to Work at Nifty
Nifty HQ is always a hub of ideas and creativity, with the team collaborating together to come up with industry leading campaigns while utilising our exclusive approach to marketing, the Niftyverse. Our appetite for achieving the very best results for our clients largely comes down to the fantastic work-life balance we enjoy here at Nifty. Happiness always plays a factor in the success of any group and with it being national #worklifeweek we […]
Guerrilla Marketing is King
In a consumer world where there is so much noise, brands must stand out from the crowd and sometimes the best way to do this is to think outside the box, AKA guerrilla marketing. Taking the limelight away from traditional methods, guerrilla marketing raises brand awareness among large audiences without interrupting them. Here’s two of our favourites from the past week. Prada comes to […]
The Day Social Media Broke
Something unimaginable happened yesterday, we said goodbye to Facebook, Instagram and WhatsApp… well only for six hours but it felt long enough. The world took a pause as we pressed ‘refresh’ a multitude of times before being informed by online sources (thanks, Twitter!) that there had been an outage. What was expected to be a brief interlude turned out to be a longer affair. […]
Become A Sensation With The World of Video Marketing
The world of video marketing is certainly growing with a multitude of brands adopting this visual technique. Taking a bigger piece of the marketing pie, video marketing appears to appeal to internet users as research suggests 50% search for this type of content before purchasing a product, providing the user with the reassurance they need prior to investing […]