Case Study Tag: Latest news

How NFTs work
NFTs are a great opportunity to build communities, engage your audience and even earn passive income from their involvement with you. As scarcity of an NFT increases, so does its value. If you own an NFT which rises, you become part of the journey as you’re ultimately benefitting from your relationship with the creator/brand. So, […]
Beijing Boycott
Despite the blisteringly cold setting, the heat has certainly been felt at the 2022 Winter Olympics this week. The games are being held in Beijing, with the Chinese capital making history by becoming the first country to ever host both the Olympics and the Winter Olympics. In true tradition, the games kicked off with a […]
How Can Sports Agents Monetise NFTs?
With NFTs starting to make a huge splash in the sport space, we wanted to use today’s blog to explore the possibilities of agents monetising from these digital assets and potentially changing the landscape of sports business forever. The majority of sporting agents look at most deals with the mantra ‘if it makes money, it […]
What are Gas Fees?
If you’ve ever looked into purchasing an NFT, you will likely have come across gas fees. On most NFT marketplaces, users will have to pay gas fees for buying, selling and even minting NFTs. But what exactly are they and why do we have to pay them? Any transaction carried out on the blockchain is […]
NFTs in Marketing
NFTs are no longer a hipster faction at the periphery of the digital world. They are becoming ever more mainstream and some of the most recognisable brands are looking to get ahead of the game. They can’t simply mint something, put it up for sale and expect to rake in the money. That’s why we’re […]
Nifty’s January Hydration Challenge
Today is the last day of January, which means the end of our first ever Nifty Challenge: Hydration. In order to complete the challenge we had to consume at least two litres of water every day, which was made a little easier by our cool water bottles (thanks Christian & Rachel!). I am pleased to […]
Nifty’s 2022 Predictions: NFTs
NFTs became something of a digital phenomenon in 2021. With stories of some being sold for thousands – even millions – of dollars, they are getting significantly more mainstream. However, there are a still a lot of people – understandably so – who have absolutely no idea what they are. If you fall into that […]
Nifty’s 2022 Predictions
It wouldn’t be very Nifty of us if we didn’t share with you our 2022 predictions, would it? NFT takeover Some of you will have heard the hype around NFTs and we have big plans with these for next year. If you haven’t heard already, NFTs (Non-Fungible Tokens) are essentially one-of-a-kind digital receipts of ownership that cannot be tampered […]
Nifty’s 2022 Trends: Inclusive Marketing
It’s 2022 and no longer is it enough for brands to just say they’re committed to inclusivity, they must live and breathe it. Inclusive marketing resonates with, and reflects all kinds of, audiences and underrepresented groups. It removes any potential exclusions and embraces real people in the real world. Although we’re talking about 2022 trends […]
Nifty’s 2022 Trends: Events & Guerrilla Marketing
I can’t believe that as I sit here and write this blog, there’s still so much uncertainty surrounding Covid, which has put paid to events & guerrilla marketing. We’ve been in and out of lockdown so many times that we may as well have been doing the Hokey Cokey, and at this point, who really knows what’s going on? If […]