Case Study Tag: Latest news

Is the 3pm Blackout on Its Way Out?
Broadcasting companies are paying millions to buy the rights to the Premier League. The value of the Premier League is undeniable. Football is arguably the biggest sport in the UK, watched and played by millions of fans. As a football fan, it’s surprising to find out not everyone is keen on the idea of all […]
The England Lionesses Score a Government Victory
The popularity of women’s football is increasing globally and the industry is expanding. The women’s national football team, the England Lionesses, has gained popularity in recent years. They have been continuously successful, getting to the semi finals in the 2019 world cup and winning the Euros in 2022, motivating a new generation of female football […]
Exploring the Different Marketing Strategies
Sports marketing strategies are a popular way for organisations to reach their target audience and boost brand awareness. Sports teams and events generate a broad and dedicated audience, giving businesses a prime opportunity to reach their target market. What’s more, sports often stir up strong emotions and foster a sense of community among fans. Companies […]
YouTube Shorts Monetisation
One of the most widely used venues for content creators to share their work with the world in recent years is YouTube. YouTube Shorts, a short-form video style that enables content creators to produce material that is less than 60 seconds long, is one of the platform’s newest features. Creators may reach a larger audience […]
Unrestricted Use of Tiktok Getting Banned for Under 18s
TikTok announced this week that it will set a 60 minute screentime limit for users under the age of 18. The question for businesses looking to reach younger audiences is now: how do you navigate this change? Because youngsters can no longer use the app as much as they wish, brands need to reconsider their […]
Alice Tai – the Brilliant Story Behind Her Commonwealth Gold
When I found the sport I would be covering was Swimming, I was delighted; not only as it is one of the most recognisable sports in the games, but it’s also brilliant to watch. However, what I didn’t anticipate is the amount of swimming on display that I would need to cover. So instead, I […]
Alice Tai – the Brilliant Story Behind Her Commonwealth Gold
When I found the sport I would be covering was Swimming, I was delighted; not only as it is one of the most recognisable sports in the games, but it’s also brilliant to watch. However, what I didn’t anticipate is the amount of swimming on display that I would need to cover. So instead, I […]
Alice Tai – the Brilliant Story Behind Her Commonwealth Gold
When I found the sport I would be covering was Swimming, I was delighted; not only as it is one of the most recognisable sports in the games, but it’s also brilliant to watch. However, what I didn’t anticipate is the amount of swimming on display that I would need to cover. So instead, I […]
Tottenham and F1 Strike 15-year Deal for in-track Stadium
Two of the most famous sports in the world, football and motorsport, are now collaborating in an intriguing new venture. An in-stadium circuit will be constructed at Tottenham Hotspur Football Club’s home stadium, thanks to a 15-year agreement with Formula 1. Fans of both sports can expect a completely new experience as a result of […]
Nba Sponsors Changing the League’s Future
The rise of international NBA sponsors The National Basketball Association (NBA) teams have evolved from sporting organisations to fully fledged corporate businesses over the years. With the last decade’s media boom and its exponential rise due to the COVID pandemic, NBA teams have focused on increasing digital revenue streams rather than relying solely on matchday […]