Case Study Tag: Latest news

Christmas adverts 2026: the marketing choices behind them
Every Christmas advert is a set of choices before it is a film. Who is it for, what mood does it need and what should the viewer do next? John Lewis, Tesco, Lidl and Argos appear to have answered those questions differently in 2026 but how have they landed? Tesco, Sainsbury’s and Argos launched on […]
Sports Sponsorship Marketing: Stop Buying Logos
Sports sponsorship marketing has never had more opportunity than it does right now. And most brands are still squandering it. July 2026 is the most sport-saturated month in recent memory. Wimbledon. The British Grand Prix. The Open Championship. The Commonwealth Games. A World Cup final. More eyes on sport than at almost any other point […]
Employee Generated Content: Why It Works in 2026
Employee generated content is one of the most underleveraged assets in modern marketing. In 2026, brands that ignore it are handing trust to their competitors. Consumers have grown sceptical of polished brand messaging. They want to hear from real people, not corporate accounts. The good news is that most brands already have their best content […]
AI vs Human Touch: Who’s Winning in 2026?
AI content marketing is accelerating faster than most brands know what to do with and the results are starting to show. Not in a good way. Walk the floor at MAD//Fest and you hear the same conversation everywhere. Marketers know they need to move faster. They know AI gives them leverage. The problem is that somewhere between the prompt and the […]
Marketing in a Recession: How Smart Brands Win
Marketing in a recession is the single most contested decision a business owner faces when the economy tightens. Cut the budget and protect short-term cash flow, or hold the line and come out the other side with a bigger slice of the market? The data and history, point firmly in one direction. Right now in 2026, with rising […]
Should You Cut Marketing Budget in a Recession?
Should you cut marketing budget in a recession? It feels like the responsible call, costs are rising, revenues are under pressure and marketing is one of the easier line items to trim. The problem is, the data says it is also one of the most expensive mistakes a business can make. This is not a theoretical debate. There is […]
How to Build an Influencer Marketing Strategy
An influencer marketing strategy is the difference between brands that see real returns from creator partnerships and those quietly burning cash on pretty content. Every brand and their dog is working with influencers right now, but most of them are winging it with a gifted product here or a one-off Reel there and then wondering […]
Winning In A Downturn – Three Times
When the economy goes south, most businesses hit the brakes. I’ve seen it happen three times – in 2008, Brexit and COVID. And each time, I did the opposite. Back in 2008, at Chelsea FC, I was part of the media department as the financial crisis rocked businesses worldwide. While most clubs tightened their belts, […]
Facebook Now Lets You Monetise Your Stories
Facebook story monetisation is the latest approach by Facebook to get more content creators to share stories. This scheme allows creators to transform short-lasting content into tangible earnings, underscoring Facebook’s relentless pursuit of dominating the social media landscape. The Mechanics of Facebook Story Monetisation Facebook’s Content Monetisation programme, which previously amalgamated In-stream ads, Ads on […]
LinkedIn Is Going All-In on Video Content
LinkedIn video content is the future of its platform and they want you to know it. Video watch time is up to 36% year-on-year and engagement on video posts is also doubling compared to text and image posts. As a result, LinkedIn has announced that full-screen vertical videos will be rolled out on desktop. […]