Case Study Tag: Latest news

Marketing in a Recession: How Smart Brands Win
Marketing in a recession is the single most contested decision a business owner faces when the economy tightens. Cut the budget and protect short-term cash flow, or hold the line and come out the other side with a bigger slice of the market? The data and history, point firmly in one direction. Right now in 2026, with rising […]
Should You Cut Marketing Budget in a Recession?
Should you cut marketing budget in a recession? It feels like the responsible call, costs are rising, revenues are under pressure and marketing is one of the easier line items to trim. The problem is, the data says it is also one of the most expensive mistakes a business can make. This is not a theoretical debate. There is […]
How to Build an Influencer Marketing Strategy
An influencer marketing strategy is the difference between brands that see real returns from creator partnerships and those quietly burning cash on pretty content. Every brand and their dog is working with influencers right now, but most of them are winging it with a gifted product here or a one-off Reel there and then wondering […]
Winning In A Downturn – Three Times
When the economy goes south, most businesses hit the brakes. I’ve seen it happen three times – in 2008, Brexit and COVID. And each time, I did the opposite. Back in 2008, at Chelsea FC, I was part of the media department as the financial crisis rocked businesses worldwide. While most clubs tightened their belts, […]
Facebook Now Lets You Monetise Your Stories
Facebook story monetisation is the latest approach by Facebook to get more content creators to share stories. This scheme allows creators to transform short-lasting content into tangible earnings, underscoring Facebook’s relentless pursuit of dominating the social media landscape. The Mechanics of Facebook Story Monetisation Facebook’s Content Monetisation programme, which previously amalgamated In-stream ads, Ads on […]
LinkedIn Is Going All-In on Video Content
LinkedIn video content is the future of its platform and they want you to know it. Video watch time is up to 36% year-on-year and engagement on video posts is also doubling compared to text and image posts. As a result, LinkedIn has announced that full-screen vertical videos will be rolled out on desktop. […]
What is SEO? A Comprehensive Guide
Search Engine Optimisation (SEO) is a core concept of digital marketing, but what is SEO? It empowers websites to rank links higher on search engine result pages (SERPs) and reach their target audience organically. We will cover what SEO is and the essential aspects of SEO to provide a complete understanding of it. Understanding The […]
Instagram’s New Insight Update
Instagram has released a new insight update, making it easier for creators to track content performance and audience engagement. The new changes focus on three key areas: View Rates Views Over Time Personalised Performance Tips Also, you can now distinguish who is engaging with your posts. Is it mostly your loyal fan base or those […]
Unpolished Content & Deinfluencing Are Grabbing Attention
Deinfluencing has become the buzzword that is reshaping marketing strategies, a trend we can’t ignore. We are all familiar with influencer marketing, a well-known method to create awareness and recognition. Deinfluencing is the complete opposite, reshaping how consumers interact with brands. But what is deinfluencing and why does it matter for businesses and […]
TikTok’s Big Tips to Supercharge Your Valentine’s
Cupid is sharpening his arrows & TikTok is preparing to help marketers craft their most successful Valentine’s Day campaign yet. Love might be in the air but so is opportunity. The report highlights what brands can do to capitalise on TikTok’s high engagement during one of the year’s most significant shopping moments. Here are our […]