Defying Limits. Breaking Records. Inspiring the World.
Jack Jarvis wasn’t just rowing across the Atlantic, he was rewriting history. As the first person to row solo from mainland Europe to mainland North America, Jack’s challenge was monumental.
But making history isn’t just about strength and endurance, it’s about building a movement, securing support and getting the world to take notice too. That’s where Nifty stepped in. We made sure everyone was talking about it. Sponsorships, PR, influencer collaborations, branding, and a record-breaking campaign.
The result? Unprecedented exposure, major sponsorship deals, influencer engagement from global icons and a challenge that captivated millions.
THE PROBLEM:
It all started with an ambitious dream that needed support. Jack needed to raise awareness, secure sponsorship and inspire people around the world but there were major hurdles to overcome.
🚫 £90,000 funding gap just to reach the start line.
🚫 No paid marketing – this had to be built on PR, social and sponsorship.
🚫 Limited mainstream awareness – Jack’s story needed to be amplified.
🚫 No ad budget for CBD brand partnerships (a key revenue source).
Jack needed a brand, sponsors, influencers and mass exposure – all without traditional ad spend.
THE SOLUTION:
We knew Jack’s story had everything – courage, resilience and an unbreakable will. So, we built a campaign that made sure the world paid attention with a full-scale PR, sponsorship and influencer strategy.
🔥 Brand Identity & Sponsorship Deck – We designed United We Conquer, a bold brand identity that embodied Jack’s mission, complete with a sponsorship deck that secured key financial partners.
🔥 Sponsorship Acquisition – Using our high-value network, we landed partnerships with Jardine Motors, USN Nutrition, Macro Meals, PHIZZ, Four Five CBD & more.
🔥 Influencer & VIP Support – Jack’s mission was backed by David Beckham, Sir Steve Redgrave, Gary Neville, Jonny Wilkinson, Ray Parlour, and more.
🔥 High-Impact PR Campaign – We secured national coverage on GB News, Sky News, The Mirror, ITV, The Sun, podcasts & more.
🔥 Content & Social Growth – From launch to completion, Jack’s social media exploded:
📈 450% increase in followers
📈 300% engagement growth
📈 2.74% social engagement rate
📈 75,000+ video views
"Nifty didn’t just support my journey—they made it impossible to ignore. From sponsorship to PR, branding to social, they helped me turn a world-first into a global moment."
Jack Jarvis
THE RESULTS:
A record-breaking campaign with global impact.
🚀 50+ media placements, including GB News, The Mirror & Sky News.
🚀 2,600% increase in social reach.
🚀 Record-breaking influencer engagement, including messages of support from David Beckham & Sir Steve Redgrave.
🚀 Land Rover Discovery sponsorship from Jardine Motors to support logistics & brand visibility.
🚀 Launch of “Winners Never Quit” podcast – Jack’s new platform for sharing stories of resilience & success upon his return.
🚀 More than £100,000 (inc. GiftAid) raised for brain tumour charity, brainstrust.
This wasn’t just a row across the Atlantic, it was a movement. And Nifty made sure the world knew about it.
No ads? No problem. No big budget? No excuses. When the traditional playbook doesn’t work, Nifty writes a new one.
