How Nifty Elevated Maxine McCarthy’s Profile with High-Impact PR & Digital Strategy
Maxine McCarthy isn’t just a name in aesthetics – she’s a pioneer, educator and entrepreneur in the industry. As the founder of Cosmetic Couture, Maxine has spent years raising the standards of aesthetic training and battling against fast-track, unregulated treatments that threaten the industry.
But being a leader in aesthetics wasn’t enough. Maxine needed a powerful personal brand, national media exposure and a PR strategy that positioned her as the go-to expert in her field.
That’s where Nifty stepped in. Over four months, we secured front-page national media coverage, skyrocketed Google rankings, launched a podcast strategy and positioned Maxine as a fearless voice for change.
THE PROBLEM:
Maxine McCarthy had the credentials, experience and impact but lacked the widespread media presence to match. She needed:
🚫 More national media exposure – To cement her status as a thought leader.
🚫 A digital presence that worked – Her website had zero visibility on Google.
🚫 PR that sparked conversation – Maxine was leading important industry debates, but those stories weren’t reaching the right people.
🚫 A strategic content plan – To keep momentum and build long-term engagement.
🚫 Amplification of major milestones – Including TV appearances, industry commentary and business successes.
THE SOLUTION:
Nifty delivered a multi-layered strategy that placed Maxine front and centre in national news, digital conversations and industry debates.
🔥 PR Domination & National Media Reach:
✅ Secured major national coverage in The Sun, Mail Online, Express Online, The Mirror and Daily Star.
✅ Featured on BBC Radio Manchester, driving widespread audience engagement.
✅ Positioned Maxine as an expert commentator on industry trends and challenges.
✅ Integrated a crisis management strategy during periods of media scrutiny.
🔥 Search & Digital Growth:
✅ Optimised & indexed maxinemccarthy.co.uk, taking it from zero Google visibility to page 1, ranking third in just two months.
✅ Drove a 23% increase in searches for ‘Maxine McCarthy’ and 144% increase for ‘Max McCarthy’ year-on-year.
🔥 Industry Influence & Thought Leadership:
✅ Created expert commentary angles that were pitched to over 100 journalists.
✅ Sparked industry-wide conversation on fast-track aesthetic courses and unregulated procedures.
✅ Launched aesthetic training and regulation discussions across leading beauty publications.
🔥 Podcasts & TV Exposure:
✅ Developed the Face-It Podcast strategy with guest speakers from top aesthetic brands.
✅ Secured filming and PR support for Maxine’s appearance on Rich House Poor House.
✅ Crafted compelling narratives for TV promotion to align with her brand authority.
THE RESULTS:
A PR and digital growth explosion.
🚀 National PR reach of 135.5M+ across major media outlets.
🚀 Google search ranking from unlisted to 1st place in two months.
🚀 23% increase in searches for ‘Maxine McCarthy’, 144% increase for ‘Max McCarthy’.
🚀 10+ high-impact media placements in top-tier publications.
🚀 TV & podcast exposure, increasing Maxine’s industry authority.
"Nifty didn’t just get me media coverage—they built a platform for my voice. From national headlines to industry recognition, their strategy has been a game-changer."
Maxine McCarthy
