Our client was a fast-growing B2B SaaS company with strong ambition and a weak funnel. Lead gen was inconsistent, email nurture was non-existent and the sales team were spending hours qualifying low-quality leads manually.
Enter Nifty. In just 10 weeks, we rebuilt their funnel using AI-powered automation, delivering higher-quality leads, faster nurture and major time savings across the board.
THE PROBLEM:
🚫 Manual lead scoring and no prioritisation
🚫 Zero email automation or segmentation
🚫 Marketing-to-sales handoff slow and clunky
🚫 High drop-off rate from initial interest to booked calls
THE SOLUTION:
🔥 Custom AI lead scoring system built into their CRM
🔥 Automated email journeys triggered by behaviour and interest
🔥 AI-written content tailored to buyer stage and persona
🔥 Internal chatbot automation for prospect qualification
🔥 Weekly campaign optimisation using AI analytics
THE RESULTS:
🚀 MQL-to-SQL conversion increased by 64%
🚀 Average lead response time cut by 87%
🚀 Email open rates increased from 17% to 42%
🚀 Sales team saved 15+ hours per week
🚀 Cost-per-lead reduced by 41%
Our client didn’t just automate their funnel, they made it work smarter, faster and with less effort. Proof that with the right AI tools, even complex B2B marketing can run like a dream.
