AI Automation: Smart PR, Faster Coverage, Better Stories
An award-winning hotel group with multiple properties across the UK needed PR support but their internal team was stretched, slow to respond and missing big opportunities.
Nifty introduced an AI-powered PR workflow that took them from reactive to proactive, giving them an always-on media presence that didn’t require constant hands-on time.
THE PROBLEM:
🚫 Media opportunities missed due to slow turnaround
🚫 Reactive PR strategy with no pipeline
🚫 Inconsistent brand voice across press materials
🚫 Wasted time writing repetitive press releases
THE SOLUTION:
🔥 AI-assisted media monitoring with instant alerts for comment opportunities
🔥 On-brand AI press release templates for speed and consistency
🔥 Automated media list segmentation and email delivery
🔥 AI-generated journalist pitches based on trending topics
🔥 Monthly performance dashboards powered by GPT + analytics tools
THE RESULTS:
🚀 Time-to-pitch reduced by 85%
🚀 3x increase in media placements
🚀 Press release turnaround time: 48 hours → 30 minutes
🚀 PR cost savings of 37%
🚀 Coverage in The Times, BBC and key industry media
Nifty helped this hospitality group stop chasing PR and start owning it. With AI handling the legwork, the brand’s media presence was faster, more consistent and more impactful than ever.
