DropZone Brewery

When DropZone Brewery started, it had no name, no branding and not even a beer. What it had was a vision – a veteran-founded brewery dedicated to supporting the military community through bold beers, fearless branding and a commitment to giving back. 

That’s where Nifty stepped in. 

In less than a year, we took DropZone from an idea to an industry disruptor – crafting its identity, its products, securing nationwide media coverage, launching record-breaking campaigns and building a community that drinks with purpose. 

THE PROBLEM:

A Brewery With No Name, No Brand, and No Awareness 

A brewery with no name, no brand, and no awareness. DropZone had the passion and the story but that wasn’t enough to sell beer, attract attention or break into a competitive craft beer market. They needed: 

🚫 A strong brand identity – One that resonated with veterans and craft beer lovers alike.
🚫 Media coverage – To carve out space in a saturated industry.
🚫 Creative storytelling – To make each beer stand for something bigger.
🚫 A way to give back – Ensuring its mission of supporting the veteran community was more than just words.
🚫 A website and digital presence – To entice and engage their target community.
🚫 A product – We found a white-label brewing partner to produce the perfect brew. 

 THE SOLUTION:  

A brand with purpose, a story that sold, and PR that delivered. Nifty built DropZone from the ground up, working closely with our illustration partner to create a bold, unmistakable identity rooted in military brotherhood. 

We developed a brand-first, digitally led strategy that made DropZone unmissable in the market. 

🔥 Brand Creation & Identity:

✅ Built a fearless, military-inspired brand identity from scratch.
✅ Designed high-impact product packaging – each label told a story that resonated with veterans.
✅ Created a scalable brand that could expand into new brews and collaborations. 

🔥 PR & Media Domination:

✅ Secured 1.4M+ media reach in the first 8 months.
✅ Features in The Morning Advertiser, Feast Magazine, FMCG Magazine, Beer Today and Go Eat Do.
✅ Podcast feature on The Lock In, a major industry platform. 

🔥 Website & Digital Presence:

✅ Designed and launched a high-performance website to drive engagement and eCommerce sales.
✅ Implemented a structured content plan to generate organic traffic and authority.
✅ Created a community-driven content hub to reinforce DropZone’s mission and values. 

🔥 Social Media & Community Engagement:

✅ Built a veteran-led community through organic social media campaigns.
✅ Produced engaging, high-shareability content to drive word-of-mouth growth.
✅ Increased brand advocacy with user-generated content and veteran storytelling. 

🔥 PPC & Digital Advertising Strategy:

✅ Launched highly targeted PPC campaigns across Facebook and YouTube.
✅ Optimised for low-cost, high-value lead generation.
✅ Achieved an average cost per lead of just £4.32 while reaching over 11,000 targeted consumers. 

🔥 CSR Done Right:

DropZone isn’t just about brewing great beer, it’s about supporting the people who serve. We executed targeted CSR campaigns, including: 

💥 Remembrance Day Cans:

📢 100% of profits donated to the Poppy Appeal.
📢 78 crates of limited-edition Red-On lager sold.
📢 More than £1,000 raised to support veterans and their families. 

💥 Beyond Beer – Supporting Veterans:

📢 Thin Blue Line Lager launched to raise funds for the Police Firearms Officers’ Association.
📢 Scuba diving opportunities in Barbados provided for veterans suffering from PTSD. 

THE RESULTS:  

A brewery that became a movement. 

🚀 From no brand to an industry disruptor in under a year.
🚀 1.4M+ media reach in the first 8 months.
🚀 Major PR wins in key industry publications & podcasts.
🚀 Wholesale PPC campaign at £4.32 per high-quality lead.
🚀 Thousands raised for veteran charities through beer sales.
🚀 A cult following within the veteran & craft beer communities.