D2C Wellness Brand: AI Marketing on Autopilot
AI Automation: Smarter Campaigns That Sell While You Sleep
GlowWell was a direct-to-consumer skincare brand spending too much time managing email, ads and social content – and not enough time driving strategy.
We introduced a complete AI Marketing Stack to automate campaign execution, content creation and performance reporting, transforming GlowWell into a lean, scalable growth machine.
THE PROBLEM:
🚫 Weekly content planning took hours
🚫 Email newsletters written manually, with low conversion
🚫 No visibility into real-time performance metrics
🚫 Reactive campaigns with no long-term funnel strategy
THE SOLUTION:
🔥 AI-generated email campaigns tailored to user behaviour
🔥 Paid ads written and tested by AI copy tools
🔥 Weekly content calendar generated via AI content assistant
🔥 Automated reporting dashboards for live performance insights
🔥 Predictive analytics to forecast next month’s top-performing products
THE RESULTS:
🚀 Content production time down by 80%
🚀 Email revenue per send increased by 49%
🚀 Customer retention up by 27%
🚀 ROAS on Meta ads improved from 2.3x to 4.8x
🚀 Strategic planning time saved: 12+ hours/month
This wasn’t just automation, it was transformation. GlowWell went from busy to brilliant, with AI driving growth behind the scenes.
