When you’re running some of the county’s biggest grassroots cricket initiatives, visibility and awareness is a must.
For Worcestershire Cricket Foundation, summer 2025 wasn’t just another season. With Easter Camps, Worcester Street Sixes and Megafest on the horizon, the goal was clear: grow sign-ups, build awareness and make sure their flagship events reached the community they were built for.
Enter Nifty. Our objective? Populate the next three months of content (and as far through summer as possible) while amplifying the Foundation’s voice through fearless strategy, PR wins and creative that stood out.
THE PROBLEM
Worcestershire Cricket Foundation runs high-impact programmes that change lives through sport. But great initiatives don’t automatically attract the numbers they deserve.
Here’s what we were up against:
🚫 Limited visibility against a packed summer events calendar.
🚫 Camps and events needing a boost in sign-ups.
🚫 A digital presence that wasn’t fully optimised for growth or local reach.
🚫 No in-house resources to deliver consistent, high-quality content and PR.
The challenge wasn’t just to promote individual events, it was to build a strong, lasting presence that kept the Foundation front-of-mind in Worcestershire communities.
THE SOLUTION
We got to work with a plan that was practical, creative and impossible to ignore.
Social & Digital Strategy
🔥 Full social media audit and optimisation across platforms.
🔥 YouTube overhaul, SEO optimisation and content set-up to feature in suggested feeds.
🔥 Website review and local SEO updates for maximum reach.
🔥 Monthly scheduled content calendars working backwards from Easter Camps, Worcester Street Sixes and Megafest.
🔥 Regular social monitoring, reporting and analytics to keep growth on track.
🔥 Short-form video production for Reels and TikTok, plus third-party video support for high-end coverage of key events.
🔥 Two SEO-optimised blogs per month on the WordPress site to support reach and relevance.
Commercial Growth & Partnerships
💡 Opened up our network for introductions with potential Patrons and sponsors.
💡 Built a robust, trackable commercial growth plan.
PR & Community Impact
📢 Promoted local programmes through regional press.
📢 Built engagement with key local media outlets to strengthen long-term relationships.
📢 Delivered quarterly PR themes to maximise coverage and focus.
📢 Produced flyers and posters to push Summer Camps, Half-Term Camps, Street Sixes and Megafest.
THE RESULTS
From packed camps to a stronger digital presence, the results spoke for themselves.
Media Wins
📢 Coverage in Worcester News for Street Sixes and Megafest.
📢 Radio and news features with Tammy Gooding on BBC Hereford & Worcester.
📢 Local press support that boosted awareness across the county.
Social Media Impact
🚀 IG Accounts Reached increased by 140%
🚀 IG Profile Visits up 40%
🚀 LinkedIn Impressions grew 105%
🚀 LinkedIn Reactions increased 140%
🚀 LinkedIn Engagement soared by 530%
🚀 Youtube Watch time increased by 98%
Key Highlights
✨ Filming content for Megafest and Street Sixes, with the Street Sixes video hitting over 3K views on Instagram.
✨ Case study story videos and Q&A sessions with coaches drove organic engagement.
Fearless Marketing. Measurable Impact.
From local press wins to a social presence that grew faster than ever, this partnership proved one thing: when you combine bold content with strategic PR and digital optimisation, you don’t just get sign-ups, you get momentum.
