Launching into Tesco’s Meal Deal is big. EMILY Snacks had the product, the listing and the opportunity but they needed impact and visibility. They needed to compel customers to grab that pack of Seaweed Crisps over anything else on the shelf.
That’s where Nifty stepped in. No fluff, no guesswork – just a fearless, results-driven strategy designed to turn this listing into a must-have snack moment. The result? Explosive brand engagement, soaring reach and a campaign so strong that Tesco sat up and took notice.
THE PROBLEM
EMILY’s Snacks was gearing up to launch a new smaller pack of Seaweed Crisps into Tesco’s Meal Deal offer. The opportunity was huge but they needed to make some noise to support the retailer, drive product visibility and ultimately boost sales.
The challenge?
🚫 No in-house social media expertise to maximise the moment.
🚫 Needed a fast, high-impact campaign to convince more Tesco stores to stock the product.
🚫 Required tangible results to impress Tesco and secure future listings.
With more than 600 Tesco stores stocking the product at launch, this was a chance to turn a listing into a long-term category success story but only if people actually knew about it.
THE SOLUTION
We built and executed a precision-targeted PR & social strategy that left nothing to chance:
🔥 Teaser content & bold graphics – Designed to create buzz before the official launch.
🔥 Competitions & giveaways – Driving engagement and organic reach.
🔥 Vox-pop & video content – Showcasing real-time reactions to the product.
🔥 Influencer gifting & partnerships – Carefully selected influencers to drive credibility and trust.
🔥 Hyper-local engagement – We didn’t just post, we spoke directly to Tesco outlets to amplify the noise.
This wasn’t just another social campaign. It was a full-force brand awareness blitz designed to move the needle where it mattered: at the tills.
THE RESULTS
They were massive.
🚀 Engagement skyrocketed by 874%.
🚀 Reach exploded by 2,200%.
🚀 Profile visits jumped by 244%.
🚀 Impressions surged by 934%.
But here’s the best part – it wasn’t just about Seaweed Crisps sales. The entire EMILY brand saw a surge in awareness. The impact reached beyond the product, solidifying EMILY’s presence in Tesco.
‘We love working with Nifty and the results speak for themselves. Engagement up, awareness up, sales up.’
- Victoria
EMILY Snacks
