NTT Data

Here’s how Nifty helped NTT Data deliver high-impact digital experiences at The Open and BMW International Open. 

NTT Data is a global leader in technology and innovation, renowned for its cutting-edge digital solutions and in this instance, we were focusing on their projects in sports. From real-time AI insights to immersive fan experiences, NTT Data transforms how audiences engage with live sport. 

But great technology only works if people know about it. NTT Data needed a bold, engaging marketing strategy that would make their presence at The Open Championship and BMW International Open unmissable – on the ground and online. 

That’s where Nifty stepped in. We crafted and executed a high-impact PR, content and digital engagement strategy, ensuring NTT Data’s cutting-edge innovations weren’t just seen – they were talked about, shared and remembered.

 THE PROBLEM:  

NTT Data’s sports technology solutions were redefining how fans experienced The Open Championship and BMW International Open but awareness was still a challenge. 

🚫 Low visibility – NTT Data’s incredible tech wasn’t always getting the spotlight it deserved.
🚫 A crowded digital space – Competing for attention during two of the biggest golf tournaments in the world.
🚫 Engaging the right audience – Needed to target media, golf fans and business decision-makers alike.
🚫 Making innovation relatable – Translating complex tech solutions into compelling stories that resonated beyond IT professionals. 

NTT Data needed a PR and content strategy that cut through the noise – one that would capture media attention, drive engagement and position them as the ultimate tech pioneers in sport.

THE SOLUTION:  

To ensure NTT Data’s presence at The Open Championship and BMW International Open stood out, we developed a comprehensive PR, social and content marketing strategy designed to engage global audiences. 

🔥 High-Impact PR & Media Relations: 

✅ Secured national and global media coverage in top-tier publications, raising NTT Data’s profile among business and sports audiences.
✅ Developed story-driven press releases and media pitches, ensuring tech innovations were presented in a way that resonated beyond the IT sector.
✅ Worked closely with journalists to embed NTT Data’s insights into event coverage. 

🔥 Engaging Social Media & Digital Content 

✅ Created real-time social content to drive engagement throughout both tournaments.
✅ Developed eye-catching visuals, infographics and video content, ensuring NTT Data’s contributions were digestible, shareable and highly engaging.
✅ Implemented a multi-platform content strategy to extend audience reach across LinkedIn, X and Instagram. 

🔥 On-Site Activation & Thought Leadership 

✅ Provided on-the-ground support at The Open and BMW International Open to capture key moments and produce dynamic event content.
✅ Developed expert-led articles, interviews, and insights positioning NTT Data as a leading voice in sports innovation.

THE RESULTS:  

Unrivalled visibility & engagement at world-class sporting events. 

🚀 Global media exposure across top-tier publications and news platforms.
🚀 Social engagement surged, amplifying NTT Data’s thought leadership in sports technology.
🚀 Real-time content drove audience interaction and brand awareness throughout both events.
🚀 Established NTT Data as a key innovator in sports tech, securing future collaboration opportunities.