A Website That Went from Invisible to Award-Winning
Ometis is the UK’s leading Qlik partner and helps businesses harness data-driven insights to make better decisions. But for years, their website hadn’t been working for them.
One enquiry in three years. A slow load speed. Page six on Google. It wasn’t just underperforming – it was invisible.
That’s where Nifty stepped in. We didn’t just redesign a website, we built a lead-generation machine. From SEO strategy to UX optimisation, webinar marketing to content-led sales funnels, we turned Ometis’ digital presence into a powerhouse.
The result? Award-winning recognition, a 4x traffic increase, a Page 1 Google ranking and £2.7M in new business in the first year.
THE PROBLEM:
A digital presence that didn’t deliver. Ometis’ existing website was slow, unoptimised and failing to convert visitors into customers. The challenges were clear.
🚫 Less than 1,100 unique visitors per month – not enough eyeballs.
🚫 Page 6 Google rankings – buried under competitors.
🚫 One enquiry in three years – zero lead flow.
🚫 No structured content strategy – lacking visibility and engagement.
🚫 Lack of digital events & lead magnets – needed a way to educate and convert their audience.
Ometis required a complete digital transformation, from SEO and UX to a content-driven webinar and events strategy that could attract and convert high-value leads.
THE SOLUTION:
A 360° digital overhaul. We built a high-performing, conversion-focused website that became the hub of Ometis’ marketing efforts:
Full Website Rebuild:
✅ SEO-optimised content & structure to rank on Google.
✅ Faster load speeds (from 3.8s to 0.3s).
✅ Lead-support tools like automated chatbots & Lead Forensics.
✅ Enhanced UX & conversion paths for more enquiries.
Google Domination:
✅ Google-selected Rich Snippet for key Qlik search terms: What is Qlik? What is Qlik Sense?
✅ Page 1 rankings for high-intent keywords.
Content & Webinar Marketing:
✅ Turned Qlik Analytics Tour into a digital-first webinar series.
✅ Landing pages, PPC campaigns & email marketing to drive registrations.
✅ Webinar attendance grew from 9 to 40+ per event.
✅ 3,000+ webinar views through YouTube & gated content.
PR & Industry Recognition –
✅ Won Qlik Awards for Best Digital Presence & Best Partner Website.
✅ Qlik’s CEO personally congratulated Ometis’ MD.
"We’ve seen exponential growth in leads coming from the website. We have now evolved our sales strategy to focus on digital, utilising Nifty’s thought leadership campaigns. As a result, we average around 40 new attendees to each of our webinars."
Andy Patrick, Ometis MD
THE RESULTS:
A lead-generating digital powerhouse.
🔥 Website traffic quadrupled to 4,500+ monthly visitors.
🔥 From Page 5 to Page 1 on Google.
🔥 87 direct enquiries in the first 7 months.
🔥 £2.7M in new business generated from the website (Samsung, Bloor Homes, Direct Line).
🔥 40+ attendees per webinar event.
Better website. Bigger leads. Smarter marketing.
We also ran a series of seminar events, which generated:
🔥 Conference events averaging 70 attendees.
🔥 Customer and QnA panels with some of the world’s leading brands including Ingersoll Rand, Pizza Express and Qlik.
"The website build was surprisingly painless thanks to Nifty, and the results speak for themselves. We’re delighted with the outcome."
Ross Greig, Ometis Chairman
