Cosmetic Couture

Cosmetic Couture, the UK’s No.1 aesthetics training provider, had the brand, the reputation and the content but their Facebook ad performance wasn’t cutting it. 

They needed more course bookings, better quality leads and an ad strategy that delivered real ROI – all without the spam, timewasters and inefficiencies that had plagued previous campaigns. 

That’s where Nifty stepped in. With a £120,000 annual ad spend, our mission was clear – refine audiences, optimise creative and drive conversions at the lowest cost possible. The result? More leads, less spend and a Facebook ad strategy that actually worked.

THE PROBLEM:

Big budget but underperforming ads. Cosmetic Couture was investing heavily in Facebook advertising but wasn’t seeing the return they needed. The challenges were clear. 

🚫 High cost per lead – Ads were draining budget with minimal ROI.
🚫 Too many unqualified leads – Spam and timewasters flooded the pipeline.
🚫 No clear ad optimisation strategy – Audiences weren’t targeted effectively.
🚫 Inconsistent ad creative – Messaging lacked the impact needed to convert. 

They needed an expert-led ad strategy to turn things around, and fast. 

THE SOLUTION:

A data-driven, audience-optimised ad strategy. We rebuilt Cosmetic Couture’s Facebook ad approach from the ground up. 

🔥 Audience Refinement – We overhauled targeting, ensuring ads were reaching the right people, not just anyone with a scroll habit.
🔥 Creative & Messaging Optimisation – Worked with Cosmetic Couture’s in-house team to develop high-impact creatives that spoke to aspiring aesthetics professionals.
🔥 Cost-Per-Lead Reduction – Focused on hyper-relevant ad placements, slashing lead acquisition costs.
🔥 Performance Tracking & Adaptation – Regular data analysis meant constant optimisation for even better results. 

THE RESULTS:  

More leads, less spend, huge wins. 

🚀 Lead costs slashed from £9.33 to just £1.01 per lead.
🚀 Lead volume skyrocketed from 15 to 188 for the same ad concept.
🚀 Reach increased from 12,419 to 27,291 on average – higher exposure, lower spend.
🚀 Impressions more than doubled from 14,728 to 38,036 on average. 

And that was just the start. With better-qualified leads, higher engagement and optimised spend, Cosmetic Couture’s ad budget was finally working for them, not against them.