FORmE

Breaking into the fashion industry is tough. Making an impact in just three months? That’s the Nifty way. 

FORmE is more than just a streetwear brand, it’s a movement. With a bold ethos of self-expression, simplicity and inclusivity, FORmE needed a launch strategy that would cut through the noise, build an engaged audience and cement itself as a serious player in luxury streetwear. 

Nifty took FORmE from a Manchester streetwear launch to the catwalk of London Fashion Week, securing high-profile influencer partnerships, major event visibility and real-time engagement with millions of potential customers. 

THE PROBLEM:

A new brand with a big message but no website, digital presence or any awareness. FORmE entered a highly competitive streetwear market, where brand hype is everything. As a new name in the game, FORmE faced several challenges: 

🚫 No existing brand awareness – Needed to establish credibility fast.
🚫 Crowded market – Competing against global streetwear giants.
🚫 No traditional advertising spend – Had to build momentum through organic growth.
🚫 No website or digital presence – Needed a seamless online hub for traffic and sales.
🚫 Needed influencer advocacy – The brand needed the right faces to represent it authentically. 

A big launch wasn’t enough. FORmE needed a culture shift, a following and an event that would put them on the map. 

THE SOLUTION:  

A multi-stage brand awareness and influencer strategy. Nifty built a high-impact campaign designed to turn FORmE into a movement, not just a brand. 

🔥 Guerilla Marketing in Manchester – We took FORmE to the streets, hitting high-traffic hotspots with branded stickers and stencils reading “BETTER DAYS ARE COMING”, creating curiosity and sparking conversation.
🔥 Website & Digital Growth – Designed and launched a high-performance Shopify website with an optimised UX & sales funnel.
🔥 Email campaigns –  Developed bespoke email marketing campaigns to drive direct-to-consumer growth.
🔥 Maximised budgets – Ran targeted paid ads & retargeting strategies to sustain momentum post-launch.
🔥 Influencer Campaign – Nifty hand-selected influencers that embodied FORmE’s ethos, securing partnerships with: 

📢 Adebayo Akinfenwa (1.4M followers) – Football icon.
📢 Kidd Waya (1.5M followers) – Reality TV star & fashion influencer.
📢 Rory Sutherland (400K followers) – Advertising legend.
📢 FlexUTD (55K followers) – Football content creator.
📢 Dante Hutchinson (225K followers) & Jamie Hull (195K followers) – Leading skate/scooter athletes.
📢 ClaireaBella (730K followers) – TikTok sensation. 

🔥 Affiliate & Discount Strategy – Influencers were given personalised discount codes and commission-based incentives to drive long-term engagement and sales.
🔥 London Fashion Week (LFW) Placement – Leveraging our influencer relationships, Nifty secured FORmE a spot at London Fashion Week, just three months post-launch.
🔥 Show-Stopping LFW Activation: 

📢 Launched the A/W Blanks range with an immersive stand.
📢 Featured life-size cutouts of FORmE’s much-loved Monsters.
📢 Secured additional influencer representation on the catwalk, including Kidd Waya.
📢 Reached 2 million potential customers through influencer coverage. 

THE RESULTS:  

From unknown to unmissable. 

🔥 Influencer reach: 16.1M+ people.
🔥 Secured FORmE a spot at London Fashion Week within 3 months.
🔥 Expanded influencer partnerships to include major sports & fashion personalities.
🔥 Increased online traffic, engagement and brand recognition.
🔥 Created a viral guerilla marketing moment in Manchester.
🔥 Drove real-time product sales at London Fashion Week.