Destination Bromyard

From hidden gem to must-visit destination, Bromyard is redefining what a market town can be.  

With a rich history, thriving independent businesses and a strong community spirit, the town had all the right ingredients. What it lacked was visibility, engagement and a compelling identity that could draw visitors in and keep them coming back. 

That’s where Nifty stepped in. Working as part of a multi-disciplinary team, we took on the challenge of marketing Bromyard like never before by delivering bold branding, a dynamic PR strategy and an engaging social media presence that put the town on the map. 

THE PROBLEM:  

A town with potential but no visibility. Despite its picturesque charm and vibrant local businesses, Bromyard wasn’t attracting the footfall or visitor numbers it deserved. The key challenges were: 

🚫 Low awareness – Bromyard wasn’t a go-to destination for tourists.
🚫 Limited marketing & branding – No strong, recognisable identity to promote the town.
🚫 Underutilised spaces – The historic Market Square wasn’t maximised to drive footfall.
🚫 Lack of a cohesive digital strategy – The town had no consistent social media or website presence to engage potential visitors. 

With £110,000 in funding secured from Herefordshire Council, Bromyard needed a high-impact strategy to revitalise its reputation, draw in tourists and create a sustainable legacy for future growth.

THE SOLUTION:  

A multi-layered regeneration plan and a complete rebrand and marketing transformation was required – one that would reignite pride within the town and make Bromyard a true visitor hotspot. Nifty led the charge on branding, PR and digital marketing, ensuring Bromyard’s story reached the right audiences. 

🔥 A Bold New Identity – We worked with local creatives to refresh Bromyard’s branding, creating a distinctive, vibrant identity rooted in its heritage. This included logo design, branded signage and a suite of marketing materials to build recognition and awareness. 

🔥 Bringing Back the Market Square – To revive Bromyard’s commercial heartbeat, we helped launch a monthly Sunday Market, starting with a street-food festival during the Platinum Jubilee Weekend. Within just four months, traders grew from 9 to 23 and footfall surged. 

🔥 Unmissable PR & Media Coverage – Nifty’s high-impact PR campaign secured: 

✅ 41.3 million online impressions
✅ National coverage including the Daily Mail, BBC Radio 2, and Have I Got News for You
✅ Social media engagement that amplified the town’s unique identity

🔥 A Digital Transformation – We built a strong online presence for Bromyard, launching:

✅ A branded website to showcase attractions, businesses, and events.
✅ Strategic social media campaigns that reached 105K+ people.
✅ QR-coded wayfinding signage to enhance visitor experience and keep them engaged. 

🔥 Creative Installations & Street Art – To bring life back into Bromyard’s streets, we supported the installation of: 

✅ Public murals and artworks celebrating the town’s history and culture.
✅ Wayfinding signage to encourage exploration and discovery.
✅ The ‘Backward D’ Campaign, a playful branding experiment that generated national discussion and helped put Bromyard in the spotlight. 

THE RESULTS:  

A town reborn with record-breaking engagement. 

🚀 Market Square Revival – The Sunday Market became a standout success, increasing footfall and boosting trade for local businesses. 

🚀 41.3M+ Media Reach – Nifty’s PR campaign propelled Bromyard onto the national stage, securing coverage in BBC, Daily Mail and major media platforms. 

🚀 Massive Social Growth – Facebook engagement surged by 226K impressions and the town’s Instagram audience expanded significantly. 

🚀 Increased Visitor Numbers – With new branding, signage and marketing, Bromyard saw a marked increase in tourist interest and weekend footfall. 

🚀 Long-Term Growth Strategy – The success of this campaign paved the way for future funding and investment, ensuring Bromyard’s development doesn’t stop here.