Case Study Tag: UGC marketing

  • UGC Marketing: Turn Customers Into Your Best Media

    UGC Marketing: Turn Customers Into Your Best Media

      UGC marketing works. The number everybody quotes about it describes something narrower than most brands think. Yotpo analysed 200,000 stores and 163 million orders and found that shoppers who interacted with user-generated content converted 161% more than shoppers who did not. The same study found only around 30% of site visitors ever interact with it. […]

    • How to Reduce Customer Acquisition Cost in D2C

      How to Reduce Customer Acquisition Cost in D2C

        Reducing customer acquisition cost in D2C rarely comes from better ads. It comes from building channels where the next customer arrives without a media cost attached.  Paid acquisition stays roughly flat by design. Every customer costs about the same, that cost drifts upward as audiences saturate and growth stops on the day you pause the […]

      • Can Scaling UGC Marketing Make a Difference?

        Can Scaling UGC Marketing Make a Difference?

          UGC is a great content format that can help build trust but is scaling UGC marketing worthwhile? Does it make a difference?  User-generated content is great because of its authenticity, low-cost and simplicity to go for a more persuasive approach than a polished brand ad. But the problem that most marketers don’t admit is that […]