Case Study Tag: UGC marketing

  • How to Reduce Customer Acquisition Cost in D2C

    How to Reduce Customer Acquisition Cost in D2C

      Reducing customer acquisition cost in D2C rarely comes from better ads. It comes from building channels where the next customer arrives without a media cost attached.  Paid acquisition stays roughly flat by design. Every customer costs about the same, that cost drifts upward as audiences saturate and growth stops on the day you pause the […]

    • Can Scaling UGC Marketing Make a Difference?

      Can Scaling UGC Marketing Make a Difference?

        UGC is a great content format that can help build trust but is scaling UGC marketing worthwhile? Does it make a difference?  User-generated content is great because of its authenticity, low-cost and simplicity to go for a more persuasive approach than a polished brand ad. But the problem that most marketers don’t admit is that […]