Case Study Tag: Sports

The Value of Exclusive Sports Content
For many, sport is invaluable, providing endless benefits such as sense of community, mental health support and entertainment. However, when you ask your sports fans to pay for the experience, how much do they really value it? As a team, we value content, especially sports content, but we wanted to do the research for sports […]
Is Money Ruining Sport?
With the Saudi takeover of Newcastle, a £2.4bn takeover of Chelsea and a hint towards a Qatari takeover of Manchester United, Football is not shy of big spending. However, Football isn’t just to blame. Sports such as F1, UFC and Boxing are all ‘guilty’ of big spending and financial investments. Venues Take Joshua v Fury […]
Is Money Ruining Sport?
With the Saudi takeover of Newcastle, a £2.4bn takeover of Chelsea and a hint towards a Qatari takeover of Manchester United, Football is not shy of big spending. However, Football isn’t just to blame. Sports such as F1, UFC and Boxing are all ‘guilty’ of big spending and financial investments. Venues Take Joshua v Fury […]
Is Money Ruining Sport?
With the Saudi takeover of Newcastle, a £2.4bn takeover of Chelsea and a hint towards a Qatari takeover of Manchester United, Football is not shy of big spending. However, Football isn’t just to blame. Sports such as F1, UFC and Boxing are all ‘guilty’ of big spending and financial investments. Venues Take Joshua v Fury […]
Sports That Are Riding High: Esports
The eSports sector has grown significantly in viewership, which has in turn lead to revenue growth. Brands are engaging in eSports marketing, both directly and indirectly, as they recognise the potential of reaching a sizable and engaged audience. The surges in eSports investment and revenue have been fuelled in part by the pop-culturisation of the […]
Top Five Brand Sponsors in Sports
As the World Cup continued to capture the globe’s attention, we can all remember sports tournaments with standout commercial campaigns in the past. The brands we’ll remember are likely to be the same but who really tops the list of sponsorship partners in sports? It’s the question on everyone’s, or no one’s, lips but just […]
Top Five Brand Sponsors in Sports
As the World Cup continued to capture the globe’s attention, we can all remember sports tournaments with standout commercial campaigns in the past. The brands we’ll remember are likely to be the same but who really tops the list of sponsorship partners in sports? It’s the question on everyone’s, or no one’s, lips but just […]
Putting the Adi Back in Adidas
Will it take a Puma-man to put the Adi back in adidas? Read our blog to find out why a daring move like that might be just what adidas needs.
Putting the Adi Back in Adidas
Will it take a Puma-man to put the Adi back in adidas? Read our blog to find out why a daring move like that might be just what adidas needs.
Understanding the Importance of Social Media in Sports Marketing
Social media has become a vital part of sports marketing. New trends such as Live streaming and E-sports can be leveraged.