Case Study Tag: Sports

How Subscriptions Have Changed Sport Media
Accessing sport media through subscriptions isn’t a wholly new phenomenon. Paying for TV packages, whether that’s the good old days of Setanta Sports (remember them?!) alongside the omnipresent Sky Sports, as well as club-specific TV channels, have made the likes of the Premier League the powerhouse we know it to be today. Digital Media and […]
You’re Leaving Money on the Table
You’re Leaving Money on the Table: With every season that passes, most sports organisations are having to tighten the purse strings, simply because sports revenue is becoming harder and harder to come by. How can we expect clubs to thrive if they have no money to invest? So many have become a ticking time bomb […]
The Value of Exclusive Sports Content
The Value of Exclusive Sports Content: For many, sport is invaluable, providing endless benefits such as sense of community, mental health support and entertainment. As a team, we value content, especially sports content, but we wanted to do the research for sports organisations and find out what fans are willing to pay for exclusive access. […]
Sports That Are Riding High: Esports
The eSports sector has grown significantly in viewership, which has in turn lead to revenue growth. Brands are engaging in eSports marketing, both directly and indirectly, as they recognise the potential of reaching a sizable and engaged audience. The surges in eSports investment and revenue have been fuelled in part by the pop-culturisation of the […]
Top Five Brand Sponsors in Sports
As the World Cup continued to capture the globe’s attention, we can all remember sports tournaments with standout commercial campaigns in the past. The brands we’ll remember are likely to be the same but who really tops the list of sponsorship partners in sports? It’s the question on everyone’s, or no one’s, lips but just […]
Understanding Social Media in Sports Marketing
Social media has become a vital part of sports marketing. New trends such as Live streaming and E-sports can be leveraged.
Why Fan Engagement Is So Important For Your Business
Fan Engagement is crucial for businesses. Learn how to grow your fan base, keep them engaged online and benefit commercially.
How To Reach And Engage Sports Fans Through Sports Marketing
Sports fans like everyone else are glued to social media. This is primarily why digital sport marketing services in the UK offer the ideal opportunity to reach and engage sports fans in their millions. Sports offer an excellent platform for online marketing as they are basically a succession of one unforeseeable event after another. An […]
Beijing Boycott
Despite the blisteringly cold setting, the heat has certainly been felt at the 2022 Winter Olympics this week. The games are being held in Beijing, with the Chinese capital making history by becoming the first country to ever host both the Olympics and the Winter Olympics. In true tradition, the games kicked off with a […]
How Can Sports Agents Monetise NFTs?
With NFTs starting to make a huge splash in the sport space, we wanted to use today’s blog to explore the possibilities of agents monetising from these digital assets and potentially changing the landscape of sports business forever. The majority of sporting agents look at most deals with the mantra ‘if it makes money, it […]