Case Study Tag: Social Media

UGC Vs. Ads: Which Is More Profitable?
UGC and paid ads are great marketing tools but which one is the most profitable? The go-to method, PPC or paid ads, is becoming more costly and less effective. Engagement is shifting, with consumers avoiding ads where possible and trust and behaviour are changing with the introduction of AI in search engines, leading to zero-click […]
Facebook Now Lets You Monetise Your Stories
Facebook story monetisation is the latest approach by Facebook to get more content creators to share stories. This scheme allows creators to transform short-lasting content into tangible earnings, underscoring Facebook’s relentless pursuit of dominating the social media landscape. The Mechanics of Facebook Story Monetisation Facebook’s Content Monetisation programme, which previously amalgamated In-stream ads, Ads on […]
LINKEDIN VERIFICATION BADGE: WHY IT MATTERS AND HOW TO GET IT
At Nifty, we’re always on the pulse of the latest industry updates and LinkedIn recently rolled out a new feature that allows company pages to add a LinkedIn Verification Badge which highlights your page as the real deal. With this update, LinkedIn is making it easier for businesses to prove their authenticity and for users […]
DE-INFLUENCING – GEN Z IS GETTING THE SHOPPING ‘ICK’ FROM SOCIAL MEDIA
At Nifty Comms, we love shaking things up and it looks like social media is doing just that with a new trend: de-influencing. According to a recent study, consumers are starting to hit pause on impulsive buys pushed by influencers, with many reporting that social media actually gives them the ‘shopping ick’. So instead of […]
The Power of TikTok Ads
We’ve all heard the data concerns around TikTok but at the same time we’ve watched its astronomical growth and one thing seems clear – TikTok’s here to stay. In the four years since its inception, the video-sharing social network has enticed a new generation and offered huge early-growth opportunities for brands that were quick to […]
The Power of TikTok Ads
We’ve all heard the data concerns around TikTok but at the same time we’ve watched its astronomical growth and one thing seems clear – TikTok’s here to stay. In the four years since its inception, the video-sharing social network has enticed a new generation and offered huge early-growth opportunities for brands that were quick to […]
The Power of TikTok Ads
We’ve all heard the data concerns around TikTok but at the same time we’ve watched its astronomical growth and one thing seems clear – TikTok’s here to stay. In the four years since its inception, the video-sharing social network has enticed a new generation and offered huge early-growth opportunities for brands that were quick to […]
TikTok Or Instagram?
If you’re not familiar with the video-sharing platform TikTok… Firstly, where have you been? Secondly, what’s it like to have so much free time? As of 2023, adults are spending an average of 91 minutes a day! That’s 1.5 hours, so there’s no surprise brands are taking advantage. Are TikTok’s and Instagram’s audience different? Instagram […]
TikTok Or Instagram?
If you’re not familiar with the video-sharing platform TikTok… Firstly, where have you been? Secondly, what’s it like to have so much free time? As of 2023, adults are spending an average of 91 minutes a day! That’s 1.5 hours, so there’s no surprise brands are taking advantage. Are TikTok’s and Instagram’s audience different? Instagram […]
TikTok Or Instagram?
If you’re not familiar with the video-sharing platform TikTok… Firstly, where have you been? Secondly, what’s it like to have so much free time? As of 2023, adults are spending an average of 91 minutes a day! That’s 1.5 hours, so there’s no surprise brands are taking advantage. Are TikTok’s and Instagram’s audience different? Instagram […]