Case Study Tag: Social Media

Facebook Live VS Instagram Live: What’s the difference?
Facebook Live vs Instagram Live – that is the question. Facebook Live was new and intriguing when the functionality first landed in 2016 but it took a while for users to get the hang of lives. There was an almost awkward, video-call feel to many early broadcasts and some infamously dark moments too. Not anymore, […]
Understanding Social Media in Sports Marketing
Social media has become a vital part of sports marketing. New trends such as Live streaming and E-sports can be leveraged.
How To Monetise Instagram
The power of social media increases every day, so much so that millions of individuals now utilise it as another income stream. How to monetise Instagram is a question we get asked a lot, and rightly so. The platform has over one billion active monthly users, meaning that almost 13% of humanity check their profile […]
TikTok & Instagram Are Teens’ Top Picks For News
New research from Ofcom has found that more and more teenagers are disregarding traditional news outlets and instead looking to get their fix for news on social media. The study found that the number of people consuming news content on TikTok has increased from 800,000 to 3.9million in just the last two years alone. That’s […]
The Benefits Of Social Media In Sports Marketing
Brands from every sector use social media in sports marketing and advertising strategies. These strategies not only lead to an increase in web traffic and engaging customers, but they also enable high revenue generation and profit. When every sector is using this marketing methodology for brand development then why would the sports sector lag behind? […]
New Facebook and Instagram features coming soon
Meta’s had a busy couple of months rolling out new Facebook and Instagram features. Let’s take a look at a few of the new updates and what they mean for marketeers… New Meta ‘Advantage’ ad suite In a move that will please advertisers across the platform, Meta has introduced a new ‘Advantage Suite’. All of […]
Social Media Safety: The Good, The Bad And The Ugly
The moment social media entered our lives the world changed forever – Myspace and Bebo (what a throwback) unlocked the ability for people to interact and communicate with others from the other side of the street to the other side of the world, 24 hours a day. The way brands would be able to interact […]
Meta Means Business as It Launches Facebook Reels & More
As we all know, social media is constantly evolving with new updates and concepts and here at Nifty we love to try out the latest additions and put them to the test. A few features, including Facebook Reels, have already now made their debut on our favourite social media apps and, to break through the […]
The Day Social Media Broke
Something unimaginable happened yesterday, we said goodbye to Facebook, Instagram and WhatsApp… well only for six hours but it felt long enough. The world took a pause as we pressed ‘refresh’ a multitude of times before being informed by online sources (thanks, Twitter!) that there had been an outage. What was expected to be a brief interlude turned out to be a longer affair. […]
Please May I Order Some Snackable Content?
First thing in the morning or last thing at night many of us reach for our phones for a scroll through of our social media platforms liking, sharing and engaging, it has certainly become part of our daily routines. However, gone are the days of reading long-winded posts and captions because, well, who really has time to do that? Nowadays just […]