Case Study Tag: Marketing

7 Evolving Trends in Video
Video already killed the radio star in the late 70s and early 80s, and it’s now looking like it will do the same to static image content in the 2020s. According to Mention’s Instagram Report, video is the most engaging type of content on Instagram globally, bringing in an average of 24.25 comments and 1097.95 […]
What Is Place Branding?
Place branding is the idea that a place, a town, a city, or a region can be branded – given an identity and have branding techniques and marketing strategies applied to drive a marketing campaign. Much in the same way a product, service or business can. The brief for ‘place branding’ is often to raise […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
New Facebook and Instagram features coming soon
Meta’s had a busy couple of months rolling out new Facebook and Instagram features. Let’s take a look at a few of the new updates and what they mean for marketeers… New Meta ‘Advantage’ ad suite In a move that will please advertisers across the platform, Meta has introduced a new ‘Advantage Suite’. All of […]
Impactful Brand Communications Through Integrated Marketing
As a business owner in the UK, are you fed up with the fragmented and complex marketing landscape? There has been a flood of different channels, markets and products, making consumers indifferent to the continuous barrage of advertisements. This begs the question, how do businesses set themselves apart from the rest? How can they engage […]
Nifty’s 2022 Trends: Inclusive Marketing
It’s 2022 and no longer is it enough for brands to just say they’re committed to inclusivity, they must live and breathe it. Inclusive marketing resonates with, and reflects all kinds of, audiences and underrepresented groups. It removes any potential exclusions and embraces real people in the real world. Although we’re talking about 2022 trends […]
Nifty’s 2022 Trends: Events & Guerrilla Marketing
I can’t believe that as I sit here and write this blog, there’s still so much uncertainty surrounding Covid, which has put paid to events & guerrilla marketing. We’ve been in and out of lockdown so many times that we may as well have been doing the Hokey Cokey, and at this point, who really knows what’s going on? If […]
Christmas Adverts of 2021
It’s December, which means it’s publicly acceptable to review the best Christmas ads of 2021 as we tuck into our third mince pie of the day. Although Christmas traditionally arrives in December, it certainly comes a lot earlier in the advertising sphere for supermarkets and retailers. Whether you love or hate the thought of festivities starting too early, there’s always a great sense of […]
Nifty’s Favourite Black Friday Campaigns
Black Friday – a day associated with crazy sales and pushing through crowds to get your Christmas presents with a cheeky little discount. With 99% of retailers dropping their prices with the hope of selling out, getting in front of the competition and acing your Black Friday marketing campaign is key and gives a great opportunity for a fantastic end to […]
Our Favourite Halloween Campaigns
It’s that time of year again. Halloween 2021 has arrived. Originally a time to remember the dead, over the years it has become the perfect opportunity to trick (or treat) one another and many brands all over the UK will be utilising the occasion to benefit their marketing. We’ll no doubt see hundreds, if not […]