Case Study Tag: Marketing

  • Marketing Tricks

    Marketing Tricks

      With many of us pumped for Halloween (we couldn’t resist) we thought we would share some of the marketing tricks up our sleeve that will enable you to break through the digital noise and be seen and heard by your target audience. Optimise email strategy What many may perceive as a relatively outdated form of […]

    • Guerrilla Marketing is King

      Guerrilla Marketing is King

        In a consumer world where there is so much noise, brands must stand out from the crowd and sometimes the best way to do this is to think outside the box, AKA guerrilla marketing. Taking the limelight away from traditional methods, guerrilla marketing raises brand awareness among large audiences without interrupting them. Here’s two of our favourites from the past week.  Prada comes to […]

      • What is Marketing Communication or Marcom?

        What is Marketing Communication or Marcom?

          In general, marketing communication, or marcom for short, can be defined as the messages and media an organisation deploys to communicate with their target market. What are marcom tools? Marcom tools are the forms of media used to communicate and includes branding, packaging, print materials, PR, social media, presentations, emails, sponsorships, online presence, trade show […]

        • That’s the Way the Cookie Data Crumbles

          That’s the Way the Cookie Data Crumbles

            When you hear the word cookie what comes to mind? An afternoon snack, the cookie monster? How about those cool things that suggest new products for you to buy and experiences for you to try out?    For years brands have been using cookies to track website users, helping to improve the consumer experience and overall journey. Data is collected which assists with […]