Case Study Tag: Marketing

Integrated Marketing for Business Promotion
Integrated Marketing can help scale your business and reach the correct audience by considering their digital touchpoints.
How to Reach and Engage with Customers Digitally
Reach your consumers through integrated marketing by considering your target customer digital touchpoints.
Why Fan Engagement Is So Important For Your Business
Fan Engagement is crucial for businesses. Learn how to grow your fan base, keep them engaged online and benefit commercially.
How to Implement Integrated Marketing Communications
Read our step-by-step guide on how to establish an integrated marketing communications strategy for your business to maximise your marketing efforts.
Power Of The Podcast
One of the struggles every business will face is getting heard in a hugely competitive market space. With the right content, topics and guests, a podcast can be an effective part of your content marketing strategy. The power of the podcast is not only that it allows you to create content, but it also allows […]
Get Started with Integrated Marketing Communications
Using integrated marketing communications to boost brand awareness makes it easy to create meaningful interactions with your audience.
7 Evolving Trends in Video
Video already killed the radio star in the late 70s and early 80s, and it’s now looking like it will do the same to static image content in the 2020s. According to Mention’s Instagram Report, video is the most engaging type of content on Instagram globally, bringing in an average of 24.25 comments and 1097.95 […]
What Is Place Branding?
Place branding is the idea that a place, a town, a city, or a region can be branded – given an identity and have branding techniques and marketing strategies applied to drive a marketing campaign. Much in the same way a product, service or business can. The brief for ‘place branding’ is often to raise […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
New Facebook and Instagram features coming soon
Meta’s had a busy couple of months rolling out new Facebook and Instagram features. Let’s take a look at a few of the new updates and what they mean for marketeers… New Meta ‘Advantage’ ad suite In a move that will please advertisers across the platform, Meta has introduced a new ‘Advantage Suite’. All of […]