Case Study Tag: Marketing

What Is Place Branding?
Place branding is the idea that a place, a town, a city, or a region can be branded – given an identity and have branding techniques and marketing strategies applied to drive a marketing campaign. Much in the same way a product, service or business can. The brief for ‘place branding’ is often to raise […]
What Is Place Branding?
Place branding is the idea that a place, a town, a city, or a region can be branded – given an identity and have branding techniques and marketing strategies applied to drive a marketing campaign. Much in the same way a product, service or business can. The brief for ‘place branding’ is often to raise […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
Why Sports Teams Should Be Utilising PPC
PPC can often be seen as a dirty word, especially for sports teams, but it shouldn’t be that way. In other sectors, PPC has become an integral part of marketing strategies and it’s time this industry utilised PPC campaigns for sports teams in order to replicate the benefits felt elsewhere. Why? Because PPC advertising is […]
Why Sports Teams Should Be Utilising PPC
PPC can often be seen as a dirty word, especially for sports teams, but it shouldn’t be that way. In other sectors, PPC has become an integral part of marketing strategies and it’s time this industry utilised PPC campaigns for sports teams in order to replicate the benefits felt elsewhere. Why? Because PPC advertising is […]
Why Sports Teams Should Be Utilising PPC
PPC can often be seen as a dirty word, especially for sports teams, but it shouldn’t be that way. In other sectors, PPC has become an integral part of marketing strategies and it’s time this industry utilised PPC campaigns for sports teams in order to replicate the benefits felt elsewhere. Why? Because PPC advertising is […]
Music Subscriptions – Which Platform Plays To Your Tune?
It’s quite something to look back at the evolution of how we’ve consumed music over the years to the music subscriptions services. I clearly remember the days when I used to think I was the coolest kid on earth with some new (now old school!) R&B blasting through my earphones. Not to mention the Walkman, […]
Music Subscriptions – Which Platform Plays To Your Tune?
It’s quite something to look back at the evolution of how we’ve consumed music over the years to the music subscriptions services. I clearly remember the days when I used to think I was the coolest kid on earth with some new (now old school!) R&B blasting through my earphones. Not to mention the Walkman, […]