Case Study Tag: Latest news

Boost Your Brand with These Influencer PR Strategies
Standing out with influencer PR strategies and campaigns has become increasingly challenging. It can be frustrating when you pour your efforts into a campaign only to see it get lost in the noise. With influencers in high demand, knowing the trends and choosing the right person to represent your brand is crucial. The days of […]
Modern PR Strategies
Modern PR strategies address your audiences needs in ways traditional PR often falls short when it comes to engagement, awareness and the all-important ‘save and share’. With the rise of digital media and social networks, PR professionals need to adapt and innovate to catch the attention of an audience that’s constantly bombarded with information and […]
LINKEDIN VERIFICATION BADGE: WHY IT MATTERS AND HOW TO GET IT
At Nifty, we’re always on the pulse of the latest industry updates and LinkedIn recently rolled out a new feature that allows company pages to add a LinkedIn Verification Badge which highlights your page as the real deal. With this update, LinkedIn is making it easier for businesses to prove their authenticity and for users […]
DE-INFLUENCING – GEN Z IS GETTING THE SHOPPING ‘ICK’ FROM SOCIAL MEDIA
At Nifty Comms, we love shaking things up and it looks like social media is doing just that with a new trend: de-influencing. According to a recent study, consumers are starting to hit pause on impulsive buys pushed by influencers, with many reporting that social media actually gives them the ‘shopping ick’. So instead of […]
The Future of PR: Navigating Disruptive Technologies
When it comes to the future of PR, let’s be real – who likes change?! Well, we do, for sure – so it’s a good thing it’s a constant in our industry, eh! As the PR world continues its constant march of progression, PR professionals are finding themselves at the cusp of a journey that […]
META HAS ANNOUNCED AI STUDIO… CUSTOM AI BOTS ARE HERE!
Meta has announced AI Studio, which will allow creators to produce custom AI bots to engage with their audiences on their behalf. This is pretty ground-breaking and means you can build your own, personalised AI bot that will talk just like you. That means community management will be ‘outsourced’ to AI before you know it, […]
What is PR and Why It Matters in Marketing?
What is PR? You may have all heard about PR but do you know what it’s for, how to maximise it and why it’s so important? In this blog we will explain the meaning of PR and the roles and responsibilities it plays within marketing. Public Relations (PR) is the bridge between an organisation and […]
Community Management Basics: Kickstart Your Journey
Community management basics are a critical aspect of marketing and public relations, especially as people don’t like just to be talked at but listened to as well. By fostering and maintaining a vibrant and engaged community, you can significantly boost your brand’s reputation, loyalty and reach. In this series, we will cover basics of community […]
HOW TO GET STARTED WITH SEARCH ENGINE OPTIMISATION
As marketeers, we love crafting well-written content but if we haven’t covered the SEO basics, it’s unlikely anyone will see it (without social media promotion anyway). SEO, or Search Engine Optimisation, helps search engines understand what your website is about before showing it to the people who are searching for what you offer. In this […]
HOW TO GET STARTED WITH CONTENT MARKETING
Content marketing is a powerful strategy used by businesses and marketers to attract, engage and retain customers. It’s all about creating valuable content that resonates with your target audience, builds trust and ultimately drives results. Think of it as a conversation, not a commercial. By providing informative, engaging content, you establish yourself as a thought […]