Case Study Tag: Latest news

Gen Z Sports Viewership
When we think of sport, one of the first words that springs to mind is community, but what happens when this community is gradually ageing and the younger generation is not engaging in the same way? The problem is that 1 in 3 Gen Zs don’t watch live sport and their interest in sport is […]
The Future of Sports Broadcasting
The way in which we consume sports is changing. The large majority of us used to watch our team’s games in their entirety and some of us (like myself!) still do. However, now there are so many ways to watch, fans all over the world are looking at alternative ways of getting their sports fix, […]
Techniques for Twitter
Here at Nifty, we recently asked marketing professionals which social media platform users, businesses and brands get the best results from. The poll consisted of four social media platforms: Facebook, LinkedIn, Instagram, and Twitter – and the Elon Musk owned platform won by a landslide. So, let’s explore why Twitter is so popular and how […]
Why Do You Segment Your Audience
In marketing, the phrase ‘audience segmentation’ gets thrown around a lot, so much so that we wanted to find out why people think audiences should be segmented. What is Audience Segmentation Segmentation is the process of breaking up your entire audience into manageable and appropriate groups (segments). Segmentation can be done in several ways but […]
Super Bowl Ad Teasers
So, it’s almost that time. A time when some of the world’s biggest brands throw millions of pounds at the opportunity to promote their services during an ad break of one of the most watched sports spectacles on earth… yes, we’re taking about the Super Bowl. The opportunity to advertise during the Super Bowl is […]
Top Super Bowl Moments
The Super Bowl is arguably one of the biggest sporting events worldwide. An annual competition played by teams from the American Football Conference and The National Football Conference to determine the NFL champions, played at a neutral site in a winner-takes-all game. With the competition being a landmark in American culture, it is not shy […]
Is TikTok a Search Engine?
The social media site TikTok, which is well-known for its short videos, is now being by utilised as a search engine, with searching for content as they would on Google. Despite the fact the app has always been a platform for sharing and discovering original material, new improvements have made it simpler for users to […]
Multi-million-pound Sponsorship: Six Nations
Every year, an average of 8.3 million avid rugby fans tune in to the Six Nations, which is why it is no surprise large brands are digging into their marketing budgets to sponsor the event. With the tournament starting on Saturday, we wanted to dive into the top sponsors for 2023. Guinness This one won’t […]
What Is Growth Marketing
Here at Nifty, we naturally adhere to the growth marketing ethos but what is it and why do we enjoy working with this mindset? Essentially, growth marketing is a strategy to attract, engage and retain customers that’s based on relentless experimentation and intense focus on the unique and changing behaviours of your audience. It’s about […]
How Brands Can Reap the Benefits From Sports Marketing
It is very common for brands advertising products associated with sports and having them promoted by athletes and sports teams. It is also common for organizations that sponsor for the major event to have competitors promoting their products. Sponsors also advertise the products where the sporting events are taking place. Fans want to be the […]