Case Study Tag: Latest news

  • Facebook Live VS Instagram Live: What’s the difference?

    Facebook Live VS Instagram Live: What’s the difference?

      Facebook Live vs Instagram Live – that is the question. Facebook Live was new and intriguing when the functionality first landed in 2016 but it took a while for users to get the hang of lives. There was an almost awkward, video-call feel to many early broadcasts and some infamously dark moments too. Not anymore, […]

    • Gen Z Sports Viewership

      Gen Z Sports Viewership

        Gen Z Sports Viewership: When we think of sport, one of the first words that springs to mind is community, but what happens when this community is gradually ageing and the younger generation is not engaging in the same way?   The problem is that 1 in 3 Gen Zs don’t watch live sport and their […]

      • Techniques for Twitter

        Techniques for Twitter

          Techniques for Twitter: Here at Nifty, we recently asked marketing professionals which social media platform users, businesses and brands get the best results from. The poll consisted of four social media platforms: Facebook, LinkedIn, Instagram, and Twitter – and the Elon Musk owned platform won by a landslide.    So, let’s explore why Twitter is […]

        • Why Do You Segment Your Audience

          Why Do You Segment Your Audience

            Do you segment your audience? In marketing, the phrase ‘audience segmentation’ gets thrown around a lot, so much so that we wanted to find out why people think audiences should be segmented.   How to Segment Your Audience What is Audience Segmentation Segmentation is the process of breaking up your entire audience into manageable and appropriate […]

          • Is TikTok a Search Engine? 

            Is TikTok a Search Engine? 

              Is TikTok a Search Engine? The social media site is well-known for its short videos but is also being by utilised as a search engine, with users searching for content as they would on Google. Despite the fact the app has always been a platform for sharing and discovering original material, new improvements have made […]

            • Multi-million-pound Sponsorship: Six Nations

              Multi-million-pound Sponsorship: Six Nations

                Every year, an average of 8.3 million avid rugby fans tune in to the Six Nations, which is why it is no surprise large brands are digging into their marketing budgets to sponsor the event.   With the tournament starting on Saturday, we wanted to dive into the top sponsors for 2023.  Guinness This one won’t […]

              • What Is Growth Marketing

                What Is Growth Marketing

                  Here at Nifty, we naturally adhere to the growth marketing ethos but what is it and why do we enjoy working with this mindset? Essentially, growth marketing is a strategy to attract, engage and retain customers that’s based on relentless experimentation and intense focus on the unique and changing behaviours of your audience. It’s about […]

                • How Brands Can Reap the Benefits From Sports Marketing

                  How Brands Can Reap the Benefits From Sports Marketing

                    The benefits from sports marketing are numerous. It is very common for brands advertising products associated with sports and having them promoted by athletes and sports teams. It is also common for organisations that sponsor for the major event to have competitors promoting their products. Sponsors also advertise the products where the sporting events are […]

                  • How Growth Marketing Yields Higher ROI

                    How Growth Marketing Yields Higher ROI

                      Growth marketing yields higher ROI because it is a practice of refinement and experimentation with the objective of boosting a company’s bottom line. Growth marketing agencies can succeed if they have a data-centric growth strategy, concentrate on engagement and retention, track and refine the customer experience and continuously experiment. With a growth marketing agency at […]

                    • Steps for Streamlined and Consistent Integrated Marketing Campaigns

                      Steps for Streamlined and Consistent Integrated Marketing Campaigns

                        Steps for Streamlined and Consistent Integrated Marketing Campaigns: A disjointed brand experience is not something any business wants for their customers. To ensure a consistent message on different marketing channels, you can depend on an experienced integrated marketing agency. Through this strategy your prospective customers will be shown a consistent visual look and feel, slogans, […]