Case Study Tag: Latest news

Multi-million-pound Sponsorship: Six Nations
Every year, an average of 8.3 million avid rugby fans tune in to the Six Nations, which is why it is no surprise large brands are digging into their marketing budgets to sponsor the event. With the tournament starting on Saturday, we wanted to dive into the top sponsors for 2023. Guinness This one won’t […]
What Is Growth Marketing
Here at Nifty, we naturally adhere to the growth marketing ethos but what is it and why do we enjoy working with this mindset? Essentially, growth marketing is a strategy to attract, engage and retain customers that’s based on relentless experimentation and intense focus on the unique and changing behaviours of your audience. It’s about […]
How Brands Can Reap the Benefits From Sports Marketing
The benefits from sports marketing are numerous. It is very common for brands advertising products associated with sports and having them promoted by athletes and sports teams. It is also common for organisations that sponsor for the major event to have competitors promoting their products. Sponsors also advertise the products where the sporting events are […]
How Growth Marketing Yields Higher ROI
Growth marketing yields higher ROI because it is a practice of refinement and experimentation with the objective of boosting a company’s bottom line. Growth marketing agencies can succeed if they have a data-centric growth strategy, concentrate on engagement and retention, track and refine the customer experience and continuously experiment. With a growth marketing agency at […]
Steps for Streamlined and Consistent Integrated Marketing Campaigns
Steps for Streamlined and Consistent Integrated Marketing Campaigns: A disjointed brand experience is not something any business wants for their customers. To ensure a consistent message on different marketing channels, you can depend on an experienced integrated marketing agency. Through this strategy your prospective customers will be shown a consistent visual look and feel, slogans, […]
How to Increase Revenue Through Audience Segmentation
Here’s how to increase revenue through audience segmentation, Nifty style. Everyone knows the digital age has turned traditional sponsorship models on their head but there are still revenue-generating opportunities that many clubs and organisations are missing. Take commercial segmentation, for instance. In the world of top-flight sports, brand share is the mainstay of any model […]
Why Choose a Growth Marketing Agency for Your Brand?
Why Choose a Growth Marketing Agency for Your Brand? As per the Small Biz Trends, 52% of small business owners planned to grow in the year 2018 up from 46% in the year 2017. As all the brands across different industries are planning to grow, you cannot afford to stay behind. This is the reason […]
Choose The Right Integrated Marketing Agency For Your Business
Have you been looking for the right integrated marketing agency that would be suitable for your business? Or are you tired of seeking for an agency that would be right for your business growth? Is the right marketing agency even a thing? Well, every business requires a marketing company to handle its PR and marketing […]
Top Five Brand Sponsors in Sports
As the World Cup continued to capture the globe’s attention, we can all remember sports tournaments with standout commercial campaigns in the past. The brands we’ll remember are likely to be the same but who really tops the list of sponsorship partners in sports? It’s the question on everyone’s, or no one’s, lips but just […]
Key Integrated Marketing Trends on the Horizon
With a holistic strategy, an integrated marketing agency can empower businesses to reach out to a much larger audience base and offer products and services through personalisation. Marketing strategies have to evolve in order to be relevant. To create a robust strategy for the short haul, it’s imperative to gain insights on the long term […]