Case Study Tag: Latest news

  • Development in Women’s Sport

    Development in Women’s Sport

      In comparison to men’s sports, development in women’s sport has long been disregarded and underappreciated. Despite the amazing progress and remarkable accomplishments made by female athletes, there are few chances for funding and sponsorship. Recent events, however, have demonstrated change is possible, and female athletes are now beginning to get the credit and funding they […]

    • Expedia Has Renewed Its Sponsorship of Liverpool Fc

      Expedia Has Renewed Its Sponsorship of Liverpool Fc

        Expedia, the online travel company, has recently announced its sponsor of Liverpool FC has been renewed. The news is fantastic for both travel lovers and club supporters. Let’s examine the partnership’s implications for stakeholders in more detail. One of the most successful football teams in history, Liverpool FC has won 19 league championships, six European […]

      • YouTube vs Vimeo – Which Platform is King?

        YouTube vs Vimeo – Which Platform is King?

          In a debate as old as the platforms themselves, we face one of the ultimate questions in this Nifty blog we explore YouTube vs Vimeo – which tool’s best for your all-important long-form video content? Well, the answer’s easy… but this is an SEO-focused blog so we can’t just jump straight to it. Besides, I’m lying, […]

        • Is the 3pm Blackout on Its Way Out?

          Is the 3pm Blackout on Its Way Out?

            Is the 3pm Blackout on Its Way Out? Broadcasting companies are paying millions to buy the rights to the Premier League. The value of the Premier League is undeniable. Football is arguably the biggest sport in the UK, watched and played by millions of fans. As a football fan, it’s surprising to find out not […]

          • The England Lionesses Score a Government Victory

            The England Lionesses Score a Government Victory

              The popularity of women’s football is increasing globally and the industry is expanding. The women’s national football team, the England Lionesses, has gained popularity in recent years. They have been continuously successful, getting to the semi finals in the 2019 world cup and winning the Euros in 2022, motivating a new generation of female football […]

            • Exploring the Different Marketing Strategies

              Exploring the Different Marketing Strategies

                Sports marketing strategies are a popular way for organisations to reach their target audience and boost brand awareness. Sports teams and events generate a broad and dedicated audience, giving businesses a prime opportunity to reach their target market. What’s more, sports often stir up strong emotions and foster a sense of community among fans. Companies […]

              • YouTube Shorts Monetisation

                YouTube Shorts Monetisation

                  YouTube Shorts Monetisation: One of the most widely used venues for content creators to share their work with the world in recent years is YouTube. YouTube Shorts, a short-form video style that enables content creators to produce material that is less than 60 seconds long, is one of the platform’s newest features. Creators may reach […]

                • Unrestricted Use of TikTok Banned for Under 18s

                  Unrestricted Use of TikTok Banned for Under 18s

                    TikTok Banned for Under 18s: TikTok announced this week that it will set a 60 minute screentime limit for users under the age of 18. The question for businesses looking to reach younger audiences is now: how do you navigate this change? Because youngsters can no longer use the app as much as they wish, […]

                  • Facebook Subscriptions – The Basics

                    Facebook Subscriptions – The Basics

                      When Facebook Subscriptions was first announced, Nifty was offered the chance to run the BETA on some of our pages. That was early 2019 and it’s been a learning experience since, to say the least. However, we’ve been surprised by user take up since the subscriptions were made available to all in 2020. In some […]

                    • How Sports Organisation Can Utilise Social Media Streaming

                      How Sports Organisation Can Utilise Social Media Streaming

                        How Sports Organisation Can Utilise Social Media Streaming: The sports broadcasting industry is changing, and fast! Our recent blogs, The future of sports broadcasting and Gen Z Sports Viewership have explored what supporters can expect.   As sports fans ourselves, we were interested to find out how the majority of people consume sports, so we asked:  […]