Case Study Tag: Latest news

Exploring the Different Marketing Strategies
Sports marketing strategies are a popular way for organisations to reach their target audience and boost brand awareness. Sports teams and events generate a broad and dedicated audience, giving businesses a prime opportunity to reach their target market. What’s more, sports often stir up strong emotions and foster a sense of community among fans. Companies […]
YouTube Shorts Monetisation
YouTube Shorts Monetisation: One of the most widely used venues for content creators to share their work with the world in recent years is YouTube. YouTube Shorts, a short-form video style that enables content creators to produce material that is less than 60 seconds long, is one of the platform’s newest features. Creators may reach […]
Unrestricted Use of TikTok Banned for Under 18s
TikTok Banned for Under 18s: TikTok announced this week that it will set a 60 minute screentime limit for users under the age of 18. The question for businesses looking to reach younger audiences is now: how do you navigate this change? Because youngsters can no longer use the app as much as they wish, […]
Facebook Subscriptions – The Basics
When Facebook Subscriptions was first announced, Nifty was offered the chance to run the BETA on some of our pages. That was early 2019 and it’s been a learning experience since, to say the least. However, we’ve been surprised by user take up since the subscriptions were made available to all in 2020. In some […]
How Sports Organisation Can Utilise Social Media Streaming
How Sports Organisation Can Utilise Social Media Streaming: The sports broadcasting industry is changing, and fast! Our recent blogs, The future of sports broadcasting and Gen Z Sports Viewership have explored what supporters can expect. As sports fans ourselves, we were interested to find out how the majority of people consume sports, so we asked: […]
Facebook Live VS Instagram Live: What’s the difference?
Facebook Live vs Instagram Live – that is the question. Facebook Live was new and intriguing when the functionality first landed in 2016 but it took a while for users to get the hang of lives. There was an almost awkward, video-call feel to many early broadcasts and some infamously dark moments too. Not anymore, […]
Gen Z Sports Viewership
Gen Z Sports Viewership: When we think of sport, one of the first words that springs to mind is community, but what happens when this community is gradually ageing and the younger generation is not engaging in the same way? The problem is that 1 in 3 Gen Zs don’t watch live sport and their […]
Techniques for Twitter
Techniques for Twitter: Here at Nifty, we recently asked marketing professionals which social media platform users, businesses and brands get the best results from. The poll consisted of four social media platforms: Facebook, LinkedIn, Instagram, and Twitter – and the Elon Musk owned platform won by a landslide. So, let’s explore why Twitter is […]
Why Do You Segment Your Audience
Do you segment your audience? In marketing, the phrase ‘audience segmentation’ gets thrown around a lot, so much so that we wanted to find out why people think audiences should be segmented. How to Segment Your Audience What is Audience Segmentation Segmentation is the process of breaking up your entire audience into manageable and appropriate […]
Is TikTok a Search Engine?
Is TikTok a Search Engine? The social media site is well-known for its short videos but is also being by utilised as a search engine, with users searching for content as they would on Google. Despite the fact the app has always been a platform for sharing and discovering original material, new improvements have made […]