Case Study Tag: Latest news

  • FA Considering Ending the 3pm Football Blackout

    FA Considering Ending the 3pm Football Blackout

      According to reports, the Football Association (FA) is thinking about ending the Saturday 3pm football blackout. Here are some benefits of ending the 3pm football blackout: The 3pm blackout has been a fixture of English football for many years, but it may be time for a change. Ending the blackout could have significant benefits for […]

    • The Future of AI in Sport

      The Future of AI in Sport

        The Future of AI in Sport: Do we think the future of AI could see the demise of rugby teams? Will we say goodbye to the Premier League? Will people working in sports be replaced by robots?   No.   Although, we can’t say for definite where the future of AI is heading or how it will […]

      • Marketers Plan To Combat Looming TikTok Ban

        Marketers Plan To Combat Looming TikTok Ban

          Teams across the country are planning on how to combat the looming TikTok ban and have, as usual, been pretty innovative about it.  Marketers that have made significant investments in the platform as part of their social media marketing strategy are concerned about the latest debate regarding a potential TikTok ban in the United States. […]

        • How Football Clubs Generate Revenue

          How Football Clubs Generate Revenue

            Football is referred to as “the people’s game,” yet many fans find it extremely costly to attend a Premier League game. The affordability of watching live games was recently brought to light when some Arsenal fans listed their last game of the season tickets for sale. Arsenal’s last game of the season being titled as […]

          • MLS and TikTok Strike Sponsorship Deal

            MLS and TikTok Strike Sponsorship Deal

              The well-known short-form video app TikTok recently revealed a new sponsorship deal with Major League Soccer (MLS). This represents the business’ most recent entry into the world of sports marketing.  As part of the agreement, TikTok will take on the role of official jersey sponsor for the Portland Timbers, an Oregon-based professional football club. The […]

            • Strategies Adopted by Growth Marketing Agencies

              Strategies Adopted by Growth Marketing Agencies

                Strategies Adopted by Growth Marketing Agencies to Improve Sports Marketing: Have you been looking to boost your sports business?   What strategies have you adopted to make your business soar high and make your way up the ladder of success?  The sports industry is growing at a rapid pace for the past few years. The entire […]

              • How to Stay Profitable With Performance Marketing

                How to Stay Profitable With Performance Marketing

                  Here’s Stay Profitable With Performance Marketing, Nifty style, because the ultimate objective of all marketing endeavours is results. Nevertheless, it is not guaranteed that businesses will get the results they want. Occasionally, marketing falls through, and you could still be left to pay the costs of the campaign that proved a fruitless endeavour. You may […]

                • The Key Elements of an Effective Sports PR Strategy

                  The Key Elements of an Effective Sports PR Strategy

                    An effective sports PR strategy should incorporate several key elements to effectively promote a team, athlete, or organisation. It’s no wonder partnering with a sports PR marketing agency, that can share the right stories, will effectively elevate the reputation of sports teams and athletes.  Let’s explore key elements of sport PR strategies. Clearly defined goals […]

                  • The Power of TikTok Ads

                    The Power of TikTok Ads

                      We’ve all heard the data concerns around TikTok but at the same time we’ve watched its astronomical growth and one thing seems clear – TikTok’s here to stay. In the four years since its inception, the video-sharing social network has enticed a new generation and offered huge early-growth opportunities for brands that were quick to […]

                    • Fan Engagement Set to Increase Over the Next Decade

                      Fan Engagement Set to Increase Over the Next Decade

                        A supported study on the future of media production in sports, from a German football league (DFL), has found that fan engagement and extra mobile consumption are all set to increase drastically. This comes as no surprise, the problem is sports teams and organisations are already feeling the pressure trying to engage their fans, especially […]