Rebel Kitchen

Rebel Coconut Water isn’t just another drink, it’s a hydration powerhouse packed with natural benefits. But in a crowded market filled with sports drinks and health fads, Rebel Kitchen needed more than just great branding to cut through with their raw coconut water – they needed visibility, credibility and real advocacy. 

That’s where Nifty stepped in. We designed a high-impact influencer and PR strategy to put Rebel Coconut Water directly in the hands of athletes, celebrities and fitness pros and make it a must-have in sports culture. 

The result? Massive engagement spikes, a total social media takeover, celebrity endorsements and a health-conscious audience hooked on hydration. All on a tight budget.  

THE PROBLEM:  

Rebel Coconut Water had a powerful product with all the credentials – organic, pure and packed with antioxidants – but it had low awareness. 

🚫 Brand visibility – many consumers were unaware of the product’s benefits.
🚫 Sports credibility – needed real athletes to vouch for it.
🚫 A community-driven campaign – had to build trust beyond advertising.
🚫 A limited budget – every move had to deliver maximum impact for minimum spend. 

Rebel Coconut Water needed to break into sports nutrition, influencer culture and mainstream fitness conversations, and fast.

THE SOLUTION:  

Influencer firepower, PR domination and smart social strategy. Nifty built a targeted outreach campaign that put Rebel Coconut Water in the right hands, at the right time, with the right message. 

🔥 Strategic influencer partnerships – We sent products to sports professionals, fitness influencers and celebrities who aligned with the brand.
🔥 Celebrity endorsements & organic reach – Major figures shared Rebel organically because they loved the product, which built instant credibility.
🔥 Sports club integration – We placed Rebel into training routines, making it a staple in high-performance hydration.
🔥 Big media coverage – Secured a feature in Women’s Fitness which reinforced coconut water’s hydration & recovery benefits.
🔥 Social growth strategy – Increased profile visits, engagements and brand awareness through influencer-generated content and collaborations. 

THE RESULTS:

Turns out everyone loves Coconut Water, or at least the benefits, which made it all the more fun for us. By working with high-profile individuals keen to unlock the benefits of raw, unpasteurised coconut water, we set new records. 

🚀 Overall engagement up by 35,500%.
🚀 Reach exploded by 2,000%.
🚀 Profile visits up by 190.5% (Facebook) & 122.9% (Instagram).
🚀 Link clicks increased by 9,200%.
🚀 New followers up by 246%.
🚀 Total influencer reach of 28.4 million.

We worked with a wealth of celebrity and athlete endorsements, including: 

✨ Dele Alli (8.2M followers) – Shared Rebel Coconut Water across his socials.
✨ Dominic Calvert-Lewin (504K followers) – Called it his go-to hydration choice.
✨ Professor Green (883K followers) – Featured Rebel, telling followers: “This gear bangs.”
✨ Donna Air, Andi Peters & more – Publicly backed the brand. 

Overall, the impact was huge: 

💥 Rebel Coconut Water became a go-to hydration brand in sports & fitness circles.
💥 Celebrity & athlete endorsements led to organic, high-impact reach.
💥 Massive social engagement drove awareness & sales.
💥 Strategic PR & influencer partnerships solidified the brand as a hydration essential.
💥 Rebel Kitchen became Fulham Football Club’s Official Coconut Water Partner.