Launching an Easter product in a crowded chocolate market is no easy feat, especially when you’re up against household names with huge marketing budgets.
Luckily, Doisy & Dam had something special – the Really Good Egg – a chocolate treat with ethics at its heart. But they needed more than just great branding. They needed visibility, engagement and a campaign that made retailers and customers take notice.
That’s where Nifty came in. No fluff, no generic promotions – just bold strategy, fearless execution and a campaign that turned heads.
The result? Soaring engagement, national press coverage, influencer buzz and a product that flew off the shelves.
THE PROBLEM:
Doisy & Dam don’t focus on e-commerce and their marketing efforts traditionally rely on their supermarket presence. That meant no big promotional push, no paid media machine behind the launch – just a dam good product that needed to sell itself.
The challenge?
🚫 Low brand visibility in the ultra-competitive Easter chocolate market.
🚫 Needed to prove a committed brand awareness plan to supermarkets.
🚫 No in-house expertise to create a high-impact social & PR campaign.
With the Really Good Egg supporting the Borneo Orangutan Survival (BOS) UK Foundation, this wasn’t just another product launch, it was a story waiting to be told.
THE SOLUTION:
We knew this launch needed to be louder, smarter and impossible to ignore. So, we built and executed a campaign that:
🔥 Timed the launch with World Wildlife Day (March 3) to maximise PR impact.
🔥 Distributed more than 100 eggs to key influencers ahead of the launch.
🔥 Organised a high-profile press & influencer event with buyers and journalists.
🔥 Took over all social media and community management to drive brand engagement.
The strategy was clear: Make noise. Get people talking. Turn the Really Good Egg into an Easter essential.
THE RESULTS:
Greater reach, higher engagement and a sell-out success.
🚀 Overall engagement skyrocketed by 654%.
🚀 Reach increased by 365%.
🚀 Facebook reach exploded by 2,600%.
🚀 Profile visits increased by 89% on Facebook & 276% on Instagram.
🚀 Overall impressions surged by 125%.
🚀 Doisy and Dam were the 14th highest selling chocolate brand on Amazon that Easter.
Media Wins:
📢 Feature in Fabulous Magazine.
📢 Directly linked influencer content to increased sales.
📢 Extensive press coverage of our collab with BOS UK.
📢 Shout out from Stephen Fry.
Key Influencer Impact:
✨ Nadiya Hussain (885K followers)
✨ Matty Edgell (428K followers)
✨ Maddie Moate (TV presenter)
And here’s the kicker – the Really Good Egg started selling out fast in stores and on Amazon, forcing Doisy & Dam to restock!
"Nifty did a great job, the influencers at the event were really engaged."
Richard Wilkinson, Co-founder, Doisy & Dam
