Case Study Tag: Marketing

Instagram Algorithm Update: Now It’s All About Sends
Here we go again! Just when we were getting comfortable and confident with Instagram’s algorithm, they’ve gone and shaken things up with a brand-new Instagram algorithm update. But don’t worry – your marketing efforts aren’t lost, we promise. We’ve talked a lot about being authentic with your followers, showing that human side in your content. […]
Instagram Notes in Reels – a Useful Tool for Marketers
Instagram is at it again, bringing its favourite feature – Notes – into the spotlight with an exciting new twist. The latest buzz is all about Instagram Notes in Reels and it’s clear that Instagram is going all out to make this feature a staple across the platform. What started as a simple addition to […]
LINKEDIN VERIFICATION BADGE: WHY IT MATTERS AND HOW TO GET IT
At Nifty, we’re always on the pulse of the latest industry updates and LinkedIn recently rolled out a new feature that allows company pages to add a LinkedIn Verification Badge which highlights your page as the real deal. With this update, LinkedIn is making it easier for businesses to prove their authenticity and for users […]
DE-INFLUENCING & THE SHOPPING ‘ICK’ FROM SOCIALS
At Nifty Comms, we love shaking things up and it looks like social media is doing just that with a new trend: de-influencing. According to a recent study, consumers are starting to hit pause on impulsive buys pushed by influencers, with many reporting that social media actually gives them the ‘shopping ick’. So instead of […]
META HAS ANNOUNCED AI STUDIO… CUSTOM AI BOTS ARE HERE!
Meta has announced AI Studio, which will allow creators to produce custom AI bots to engage with their audiences on their behalf. This is pretty ground-breaking and means you can build your own, personalised AI bot that will talk just like you. That means community management will be ‘outsourced’ to AI before you know it, […]
Community Management Basics: Kickstart Your Journey
Community management basics are a critical aspect of marketing and public relations, especially as people don’t like just to be talked at but listened to as well. By fostering and maintaining a vibrant and engaged community, you can significantly boost your brand’s reputation, loyalty and reach. In this series, we will cover basics of community […]
HOW TO GET STARTED WITH SEARCH ENGINE OPTIMISATION
As marketeers, we love crafting well-written content but if we haven’t covered the SEO basics, it’s unlikely anyone will see it (without social media promotion anyway). SEO, or Search Engine Optimisation, helps search engines understand what your website is about before showing it to the people who are searching for what you offer. In this […]
HOW TO GET STARTED WITH CONTENT MARKETING
Content marketing is a powerful strategy used by businesses and marketers to attract, engage and retain customers. It’s all about creating valuable content that resonates with your target audience, builds trust and ultimately drives results. Think of it as a conversation, not a commercial. By providing informative, engaging content, you establish yourself as a thought […]
HOW TO GET STARTED WITH EMAIL MARKETING
Feeling lost in a sea of email marketing jargon? Segmentation, personalisation – it all sounds like something straight out of a marketing textbook, right? We get it! Especially when you’re just starting out, you just want a simple guide that cuts through the noise and tells you exactly what you need to know. We hear […]
The Future of Personalised Marketing: Trends to Watch
One major marcomms element that has been gaining traction in recent years is trends in personalised marketing. Personalisation involves tailoring marketing messages and strategies to individual consumers based on their preferences, interests and demographics. This approach allows companies to create more relevant and targeted campaigns, increasing the effectiveness of their marketing efforts. The rise of […]