Case Study Tag: Marketing

DE-INFLUENCING & THE SHOPPING ‘ICK’ FROM SOCIALS
At Nifty Comms, we love shaking things up and it looks like social media is doing just that with a new trend: de-influencing. According to a recent study, consumers are starting to hit pause on impulsive buys pushed by influencers, with many reporting that social media actually gives them the ‘shopping ick’. So instead of […]
META HAS ANNOUNCED AI STUDIO… CUSTOM AI BOTS ARE HERE!
Meta has announced AI Studio, which will allow creators to produce custom AI bots to engage with their audiences on their behalf. This is pretty ground-breaking and means you can build your own, personalised AI bot that will talk just like you. That means community management will be ‘outsourced’ to AI before you know it, […]
Community Management Basics: Kickstart Your Journey
Community management basics are a critical aspect of marketing and public relations, especially as people don’t like just to be talked at but listened to as well. By fostering and maintaining a vibrant and engaged community, you can significantly boost your brand’s reputation, loyalty and reach. In this series, we will cover basics of community […]
HOW TO GET STARTED WITH SEARCH ENGINE OPTIMISATION
As marketeers, we love crafting well-written content but if we haven’t covered the SEO basics, it’s unlikely anyone will see it (without social media promotion anyway). SEO, or Search Engine Optimisation, helps search engines understand what your website is about before showing it to the people who are searching for what you offer. In this […]
HOW TO GET STARTED WITH CONTENT MARKETING
Content marketing is a powerful strategy used by businesses and marketers to attract, engage and retain customers. It’s all about creating valuable content that resonates with your target audience, builds trust and ultimately drives results. Think of it as a conversation, not a commercial. By providing informative, engaging content, you establish yourself as a thought […]
HOW TO GET STARTED WITH EMAIL MARKETING
Feeling lost in a sea of email marketing jargon? Segmentation, personalisation – it all sounds like something straight out of a marketing textbook, right? We get it! Especially when you’re just starting out, you just want a simple guide that cuts through the noise and tells you exactly what you need to know. We hear […]
The Future of Personalised Marketing: Trends to Watch
One major marcomms element that has been gaining traction in recent years is trends in personalised marketing. Personalisation involves tailoring marketing messages and strategies to individual consumers based on their preferences, interests and demographics. This approach allows companies to create more relevant and targeted campaigns, increasing the effectiveness of their marketing efforts. The rise of […]
Personalisation strategies that enhance customer engagement
Personalised marketing strategies have been a focus for leading brands and organisations for the past few years and for good reason. Now though, the personalised marketing world is becoming saturated as more people reap its benefits. So, how do you stand out? Personalised marketing campaigns can help you boost customer engagement and drive better results. […]
Tools and Technologies Driving Personalisation
With more customers craving personalised experience, personalisation tools are becoming an integral part of modern-day marketing. By enabling marketers to delivery tailor-made experiences with their customers, personalisation tools play a vital role but what are they and how do you use them? What’s what we’re here to share. Understanding the Importance of Personalisation Gone are […]
The Fundamentals of Personalisation in Marketing
The benefits of personalisation in marketing cannot be underestimated, particularly in a world where consumers are consistently bombarded with more traditional marketing. As a result, it’s become more important for businesses to connect with their audience on a deeper level. This is where personalisation comes in. By tailoring marketing strategies to individual preferences and needs, […]