Case Study Tag: Marketing

Instagram’s New Insight Update
Instagram has released a new insight update, making it easier for creators to track content performance and audience engagement. The new changes focus on three key areas: View Rates Views Over Time Personalised Performance Tips Also, you can now distinguish who is engaging with your posts. Is it mostly your loyal fan base or those […]
How Does GEO Work?
Generative Engine Optimisation (GEO) has entered the search game but how does GEO work. Understanding the fundamentals of how GEO works is important in an AI driven society. Search Engine Optimisation has long been trusted by digital marketers and has guided them through treacherous terrains of Google SERPs. Now though, Generative Engine Optimisation is the […]
Unpolished Content & Deinfluencing Are Grabbing Attention
Deinfluencing has become the buzzword that is reshaping marketing strategies, a trend we can’t ignore. We are all familiar with influencer marketing, a well-known method to create awareness and recognition. Deinfluencing is the complete opposite, reshaping how consumers interact with brands. But what is deinfluencing and why does it matter for businesses and […]
TikTok’s Big Tips to Supercharge Your Valentine’s
Cupid is sharpening his arrows & TikTok is preparing to help marketers craft their most successful Valentine’s Day campaign yet. Love might be in the air but so is opportunity. The report highlights what brands can do to capitalise on TikTok’s high engagement during one of the year’s most significant shopping moments. Here are our […]
What’s Sensory Marketing and Why Are Brands Using It?
Sensory marketing is proving to be an effective strategy for brands to captivate their audience by making products look irresistibly appealing while telling a story. On social media, it’s nearly impossible to scroll without something catching your eye, especially when it’s a perfectly styled croissant or glistening strawberries paired with a beauty product. That’s […]
Marketing Trends 2025: Nifty’s Predictions
It’s that time of year where we all start predicting our marketing trends 2025 and this prescient article has some valuable insight to share as 2024 draws to a close. In the last 12 months, the marketing landscape has undergone a pretty big shift, to say the least. AI has transformed content creation and consumer […]
The Best 2024 Marketing Campaigns That Left Us Speechless
The best 2024 marketing campaigns have done it all – and done it well. This year, we’ve seen brands truly step up their game with campaigns that are not just about selling but creating a vibe. We’ve rounded up five of the most impressive 2024 marketing campaigns that got us talking and sharing. Best […]
Shopify Hits $11.5 Billion on Black Friday-Cyber Monday
Shopify has shattered its own records once again during Black Friday-Cyber Monday (BFCM) 2024, with merchants achieving a remarkable $11.5 billion in global sales, a 24% increase from the $9.3 billion record obtained in 2023. This is an exceptional achievement despite ongoing economic challenges. From the first sale until the end of Cyber Monday, Shopify’s […]
How Do You Get High Quality Backlinks for Your Website?
Building backlinks for your website can seem complicated, especially if you’re not sure where to start. But what exactly are they and why are they so important? Backlinks are links from other websites that point back to your own. Think of them as recommendations or votes of confidence from other sites. These links don’t just […]
Pinterest New Update Will Boost Your Holiday Campaigns
The Pinterest new update is here and it’s making holiday shopping easier and more exciting than ever. With Christmas just around the corner, this update is packed with features that help shoppers find the perfect gifts while giving marketers a golden opportunity to shine. Let us explain what’s new, why it’s such a big deal […]