Case Study Tag: Marketing

LinkedIn Is Going All-In on Video Content
LinkedIn video content is the future of its platform and they want you to know it. Video watch time is up to 36% year-on-year and engagement on video posts is also doubling compared to text and image posts. As a result, LinkedIn has announced that full-screen vertical videos will be rolled out on desktop. […]
Why GEO Is Key for FMCG, B2B & D2C
Generative Engine Optimisation (GEO) is rapidly changing how businesses approach search engines with their content – that’s why GEO is key to FMCG, B2B and D2C. With AI tools giving direct and conversational answers, GEO has become a chance for industries to impact their audiences in a whole new way. For FMCG, D2C or B2B, […]
What Is GEO?
‘What is GEO?’ is a question we’re getting asked a lot at the moment and understanding Generative Engine Optimisation (GEO) is important because it represents a groundbreaking shift in how businesses approach online visibility. Unlike traditional SEO, which focuses on optimising content for keyword rankings on search engines like Google. GEO adapts strategies to align […]
Instagram’s New Insight Update
Instagram has released a new insight update, making it easier for creators to track content performance and audience engagement. The new changes focus on three key areas: View Rates Views Over Time Personalised Performance Tips Also, you can now distinguish who is engaging with your posts. Is it mostly your loyal fan base or those […]
How Does GEO Work?
Generative Engine Optimisation (GEO) has entered the search game but how does GEO work. Understanding the fundamentals of how GEO works is important in an AI driven society. Search Engine Optimisation has long been trusted by digital marketers and has guided them through treacherous terrains of Google SERPs. Now though, Generative Engine Optimisation is the […]
Unpolished Content & Deinfluencing Are Grabbing Attention
Deinfluencing has become the buzzword that is reshaping marketing strategies, a trend we can’t ignore. We are all familiar with influencer marketing, a well-known method to create awareness and recognition. Deinfluencing is the complete opposite, reshaping how consumers interact with brands. But what is deinfluencing and why does it matter for businesses and […]
TikTok’s Big Tips to Supercharge Your Valentine’s
Cupid is sharpening his arrows & TikTok is preparing to help marketers craft their most successful Valentine’s Day campaign yet. Love might be in the air but so is opportunity. The report highlights what brands can do to capitalise on TikTok’s high engagement during one of the year’s most significant shopping moments. Here are our […]
What’s Sensory Marketing and Why Are Brands Using It?
Sensory marketing is proving to be an effective strategy for brands to captivate their audience by making products look irresistibly appealing while telling a story. On social media, it’s nearly impossible to scroll without something catching your eye, especially when it’s a perfectly styled croissant or glistening strawberries paired with a beauty product. That’s […]
Marketing Trends 2025: Nifty’s Predictions
It’s that time of year where we all start predicting our marketing trends 2025 and this prescient article has some valuable insight to share as 2024 draws to a close. In the last 12 months, the marketing landscape has undergone a pretty big shift, to say the least. AI has transformed content creation and consumer […]
The Best 2024 Marketing Campaigns That Left Us Speechless
The best 2024 marketing campaigns have done it all – and done it well. This year, we’ve seen brands truly step up their game with campaigns that are not just about selling but creating a vibe. We’ve rounded up five of the most impressive 2024 marketing campaigns that got us talking and sharing. Best […]