Case Study Tag: Marketing

Guerrilla Marketing is King
In a consumer world where there is so much noise, brands must stand out from the crowd and sometimes the best way to do this is to think outside the box, AKA guerrilla marketing. Taking the limelight away from traditional methods, guerrilla marketing raises brand awareness among large audiences without interrupting them. Here’s two of our favourites from the past week. Prada comes to […]
What is Marketing Communication or Marcom?
In general, marketing communication, or marcom for short, can be defined as the messages and media an organisation deploys to communicate with their target market. What are marcom tools? Marcom tools are the forms of media used to communicate and includes branding, packaging, print materials, PR, social media, presentations, emails, sponsorships, online presence, trade show […]
What is Marketing Communication or Marcom?
In general, marketing communication, or marcom for short, can be defined as the messages and media an organisation deploys to communicate with their target market. What are marcom tools? Marcom tools are the forms of media used to communicate and includes branding, packaging, print materials, PR, social media, presentations, emails, sponsorships, online presence, trade show […]
What is Marketing Communication or Marcom?
In general, marketing communication, or marcom for short, can be defined as the messages and media an organisation deploys to communicate with their target market. What are marcom tools? Marcom tools are the forms of media used to communicate and includes branding, packaging, print materials, PR, social media, presentations, emails, sponsorships, online presence, trade show […]
That’s the Way the Cookie Crumbles
When you hear the word cookie what comes to mind? An afternoon snack, the cookie monster? How about those cool things that suggest new products for you to buy and experiences for you to try out? For years brands have been using cookies to track website users, helping to improve the consumer experience and overall journey. Data is collected which assists with […]
That’s the Way the Cookie Crumbles
When you hear the word cookie what comes to mind? An afternoon snack, the cookie monster? How about those cool things that suggest new products for you to buy and experiences for you to try out? For years brands have been using cookies to track website users, helping to improve the consumer experience and overall journey. Data is collected which assists with […]
That’s the Way the Cookie Crumbles
When you hear the word cookie what comes to mind? An afternoon snack, the cookie monster? How about those cool things that suggest new products for you to buy and experiences for you to try out? For years brands have been using cookies to track website users, helping to improve the consumer experience and overall journey. Data is collected which assists with […]
Youtube Celebrates Its Sweet 16!
In our latest blog, Sam Wright takes a trip down memory lane looking at YouTube over the years… At Nifty we’re starting the week by saying a big fat happy birthday to social media giant, YouTube. Yes, it’s been 16 years since its official US launch and quite frankly we don’t know where the time […]
Youtube Celebrates Its Sweet 16!
In our latest blog, Sam Wright takes a trip down memory lane looking at YouTube over the years… At Nifty we’re starting the week by saying a big fat happy birthday to social media giant, YouTube. Yes, it’s been 16 years since its official US launch and quite frankly we don’t know where the time […]
Youtube Celebrates Its Sweet 16!
In our latest blog, Sam Wright takes a trip down memory lane looking at YouTube over the years… At Nifty we’re starting the week by saying a big fat happy birthday to social media giant, YouTube. Yes, it’s been 16 years since its official US launch and quite frankly we don’t know where the time […]