Case Study Tag: Marketing

Why Cutting Marketing in a Downturn is a Crazy Move
When budgets get tight, it’s easy to panic and cutting marketing in a downturn often feels like the quickest solution. But the truth is, doing that might just be your brand’s biggest mistake. When the economy wobbles, nerves take over. Business leaders scrutinise every budget line, searching for savings. Sadly, marketing often becomes the first victim. Cutting your marketing budget during tough times might […]
High-ROI Marketing Strategies When the Budget’s Tight
When budgets shrink, smart marketers double down on what works. Finding high-ROI marketing strategies isn’t about spending more but better. In a downturn, every penny counts. You can’t afford to burn cash on tactics that don’t move the needle. But that doesn’t mean you should go silent. It’s time to get strategic. The temptation to freeze your efforts can put […]
Winning In A Downturn – Three Times
When the economy goes south, most businesses hit the brakes. I’ve seen it happen three times – in 2008, Brexit and COVID. And each time, I did the opposite. Back in 2008, at Chelsea FC, I was part of the media department as the financial crisis rocked businesses worldwide. While most clubs tightened their belts, […]
Can Scaling UGC Marketing Make a Difference?
UGC is a great content format that can help build trust but is scaling UGC marketing worthwhile? Does it make a difference? User-generated content is great because of its authenticity, low-cost and simplicity to go for a more persuasive approach than a polished brand ad. But the problem that most marketers don’t admit is that […]
UGC Vs. Ads: Which Is More Profitable?
UGC and paid ads are great marketing tools but which one is the most profitable? The go-to method, PPC or paid ads, is becoming more costly and less effective. Engagement is shifting, with consumers avoiding ads where possible and trust and behaviour are changing with the introduction of AI in search engines, leading to zero-click […]
Learn How UGC Marketing ROI Can Drive Growth By 161%
If your marketing isn’t generating real revenue, what’s the point? UGC Marketing ROI is the difference between burning cash on polished campaigns that fail to convert and using real, unscripted content that makes people stop, pay attention and buy. It’s raw. It’s real. And it works. Studies have shown that while influencer content can increase […]
Multiple UGC Creators vs One Macro-Influencer
UGC creators are a great way to create content for your brand but marketing budgets aren’t unlimited. When working with UGC creators or implementing an influencer strategy, it’s important to know how to maximise said budget. So, do you go for all in with one macro-influencer or spread the budget with multiple UGC creators? To […]
The Importance of Generative Search Engine Optimisation
The emergence of Generative Engine Optimisation (GEO) marks the shift in how brands can enhance their online presence signalling the importance of GEO. Particularly in the context of AI-driven search engines like ChatGPT, Gemini and Google’s AI Overviews. Busy SERPs and traditional Search Engine Optimisation (SEO) are insufficient to maintain a competitive edge. Understanding Generative […]
Facebook Now Lets You Monetise Your Stories
Facebook story monetisation is the latest approach by Facebook to get more content creators to share stories. This scheme allows creators to transform short-lasting content into tangible earnings, underscoring Facebook’s relentless pursuit of dominating the social media landscape. The Mechanics of Facebook Story Monetisation Facebook’s Content Monetisation programme, which previously amalgamated In-stream ads, Ads on […]
What Are the Benefits of GEO?
Generative Engine Optimisation (GEO) isn’t just about keeping up with AI; it’s about standing out in the age of generative search, but what are the benefits of GEO? As tools like ChatGPT and other AI-powered engines become primary information sources, businesses must optimise their content to ensure it becomes a trusted reference for these models. […]