Case Study Tag: Marketing

  • Can Scaling UGC Marketing Make a Difference?

    Can Scaling UGC Marketing Make a Difference?

      UGC is a great content format that can help build trust but is scaling UGC marketing worthwhile? Does it make a difference?  User-generated content is great because of its authenticity, low-cost and simplicity to go for a more persuasive approach than a polished brand ad. But the problem that most marketers don’t admit is that […]

    • UGC Vs. Ads: Which Is More Profitable?

      UGC Vs. Ads: Which Is More Profitable?

        UGC and paid ads are great marketing tools but which one is the most profitable?   The go-to method, PPC or paid ads, is becoming more costly and less effective. Engagement is shifting, with consumers avoiding ads where possible and trust and behaviour are changing with the introduction of AI in search engines, leading to zero-click […]

      • Learn How UGC Marketing ROI Can Drive Growth By 161%

        Learn How UGC Marketing ROI Can Drive Growth By 161%

          If your marketing isn’t generating real revenue, what’s the point? UGC Marketing ROI is the difference between burning cash on polished campaigns that fail to convert and using real, unscripted content that makes people stop, pay attention and buy. It’s raw. It’s real. And it works.  Studies have shown that while influencer content can increase […]

        • Multiple UGC Creators vs One Macro-Influencer: Which Delivers Better ROI?

          Multiple UGC Creators vs One Macro-Influencer: Which Delivers Better ROI?

            UGC creators are a great way to create content for your brand but marketing budgets aren’t unlimited. When working with UGC creators or implementing an influencer strategy, it’s important to know how to maximise said budget. So, do you go for all in with one macro-influencer or spread the budget with multiple UGC creators?   To […]

          • The Importance of Generative Search Engine Optimisation

            The Importance of Generative Search Engine Optimisation

              The emergence of Generative Engine Optimisation (GEO) marks the shift in how brands can enhance their online presence signalling the importance of GEO.   Particularly in the context of AI-driven search engines like ChatGPT, Gemini and Google’s AI Overviews. Busy SERPs and traditional Search Engine Optimisation (SEO) are insufficient to maintain a competitive edge.  Understanding Generative […]

            • Facebook Now Lets You Monetise Your Stories

              Facebook Now Lets You Monetise Your Stories

                Facebook story monetisation is the latest approach by Facebook to get more content creators to share stories. This scheme allows creators to transform short-lasting content into tangible earnings, underscoring Facebook’s relentless pursuit of dominating the social media landscape. The Mechanics of Facebook Story Monetisation Facebook’s Content Monetisation programme, which previously amalgamated In-stream ads, Ads on […]

              • What Are the Benefits of GEO?

                What Are the Benefits of GEO?

                  Generative Engine Optimisation (GEO) isn’t just about keeping up with AI; it’s about standing out in the age of generative search, but what are the benefits of GEO?  As tools like ChatGPT and other AI-powered engines become primary information sources, businesses must optimise their content to ensure it becomes a trusted reference for these models.   […]

                • The Role of AI in Personalised Marketing

                  The Role of AI in Personalised Marketing

                    AI in personalised marketing is providing the tailored experiences customers crave.   By analysing data, predicting what you might like and natural language processing (NLP), AI has completely transformed the way businesses understand and interact with their audiences.  But, as well as pushing products or services consumers might buy, AI is also playing a significant role […]

                  • Generative AI: Future of Marketing

                    Generative AI: Future of Marketing

                      Generative AI is changing the future of marketing by making businesses connect with their audience through AI search. Creating new opportunities for marketers by improving workflows, research and strategies.   Generative AI is also helping your audience find problems to their solutions with AI-Search, which currently has untapped potential for many businesses. Those who adapt quickly […]

                    • How Do I Know I’m Prepared for GEO?

                      How Do I Know I’m Prepared for GEO?

                        Traditional search is changing with the release of AI search and results and being prepared for GEO is now a necessity. Generative Engine Optimisation (GEO) is quickly becoming a critical focus for B2B, B2C to FMCG and DTC businesses.   Understanding and preparing for GEO is essential to maintaining a competitive advantage in an AI-driven search. […]