Case Study Tag: Latest news

FMCG Brand Management: The Lowdown
Effective FMCG brand management is more than just a recognisable name; it’s about building and maintaining a reputation, fostering customer loyalty and differentiating products in a highly competitive market. In this blog, we’ll be covering the essentials of FMCG brand management so your brand not only survives but thrives. Understanding FMCG Brand Management Let’s get […]
Social Media Marketing in the FMCG Industry
Imagine scrolling through your social feed and coming across a vibrant, engaging post from your favourite snack brand. It catches your eye, doesn’t it? That’s not a coincidence. Nowadays the right tweet or post can be just as crucial as the product on the shelf and that is thanks to FMCG social media strategies. Social […]
FMCG In Marketing – What Is It And What Do You Need To Know
In marketing, the term FMCG (Fast Moving Consumer Goods) stands out as a category that touches nearly every aspect of our daily lives. From the toothpaste we use in the morning to the snacks we enjoy throughout the day, FMCG products are the unsung heroes of our everyday routines. But what exactly does FMCG in […]
Measuring The Impact of UGC On Your Marketing Strategy
After setting your UGC campaigns into motion, the immediate question is: What comes next, how do you measure UGC campaigns? While it might not be immediately apparent, digesting the analytics behind these campaigns is crucial. This analysis phase is about deciphering user behaviour, gauging reception to your campaigns and most importantly, drawing lessons to refine […]
Creative Campaigns: Inspiring UGC Submissions
As brands battle for a moment in the spotlight, User Generated Content (UGC) campaigns have been growing in popularity in the background thanks to their authenticity and impact. UGC turns customers from passive onlookers into active participants, eagerly sharing their experiences of your products or services. That’s the point of UGC – to turn customers […]
The Power of UGC in Building Brand Trust
There’s been a lot of chatter recently about authenticity, especially highlighted in key reports from 2023. It seems everywhere you turn, someone’s talking about how crucial being genuine has become. It’s not just a buzzword; it’s the big thing now. Brands and consumers alike are tuning in to this trend, recognising that the real deal […]
UGC – What is it and What Does it Mean?
If you’re keeping an eye on the latest buzz in the digital sphere, you’ve probably noticed a shift. More and more, brands are leaning into this fresh, trending concept where anyone who is not an influencer can just hit the record button, share their thoughts or showcase a product in action. And guess what? Audiences […]
Your Ultimate Guide to Run Ads on Meta
Mastering how to run ads on Meta has become an essential skill for marketers and business owners alike long before Facebook’s name change. Meta, with its vast array of social platforms including Facebook and Instagram, offers a rich playground for advertisers seeking to tap into a diverse and expansive audience. This comprehensive guide will take […]
Optimising Your D2C Strategy: A Guide to the Best Tools
As the consumer market continues to evolve, D2C brands face the challenge of not just reaching customers but also engaging them effectively and efficiently in a saturated digital world. The right set of tools can make this journey smoother and can help in a range of marcomms requirements, from enhancing customer experience to optimising operational […]
Mastering Hashtags for D2C Success
In the Direct-to-Consumer (D2C) arena, hashtags are not just part of social media lingo; they are a strategic tool that can significantly elevate your brand’s digital presence and customer engagement. That’s why understanding and effectively using hashtags can be essential in the D2C market, but how can you maximise your hashtag game? In this blog […]