Case Study Tag: Latest news

7 Evolving Trends in Video
Video already killed the radio star in the late 70s and early 80s, and it’s now looking like it will do the same to static image content in the 2020s. According to Mention’s Instagram Report, video is the most engaging type of content on Instagram globally, bringing in an average of 24.25 comments and 1097.95 […]
The Big Hitters in Short-Form Video
Who remembers Vine? Actually, a better question would probably be, who doesn’t remember Vine?! Vine was the original short-form video offering that quite frankly took the world by storm, so much so that Twitter acquired the platform just four months after it launched for a whopping $30,000,000. Without even realising it back then, Vine set […]
The Secret To Creating Compelling Video
The most powerful form of media right now is video and we’re all captured by it, often only realising after 15 minutes of scrolling. From funny dog clips, sports highlights, to fridge organisation (yep, they’re a thing and they’re great), we all get sucked in by one video or another. Without further ado, we thought […]
Why Video Marketing Is Important For Small Businesses
You will likely have seen us talk about video marketing a lot. The reality is it’s so important to be part of an organisation’s comms activities, due to the growing demand for video content, even video marketing for small businesses can’t be overlooked. Utilising video where possible can bring benefits to all facets of your […]
TikTok Video Marketing: It’s Changed The World
With TikTok reporting it now has more than one billion users, TikTok video marketing has quickly become the go-to platform for businesses to reach their audiences. TikTok gives all businesses opportunities to capture their audience and deliver their messaging through engaging short videos. The app has been designed to ensure brands can create and upload […]
What You Can Expect From Your Public Relations Agency
Choosing an agency to handle your business’s PR can often be a challenging experience. Particularly as most firms currently deliver a 360-degree integrated service inclusive of advertising and marketing campaigns. When looking for public relations services in the UK there are several factors you would need to bear in mind. At the end of the […]
Four Biggest GDPR Fines
Firstly, allow me to wish GDPR a happy birthday. It feels strange sharing a birthday with one of the world’s toughest privacy and security laws, even if I am 24 years older. Given today is the fourth anniversary of this legislation, we wanted to take a look at the four biggest GDPR fines faced, and […]
Popular Types Of Content Marketing That Are Highly Effective
As content marketing is best done with storytelling, and mankind has been telling stories since ancient times, it’s obvious that audiences will flock to those who tell great stories. Content marketing involves developing and sharing content to engage and retain consumers. While several types of content are used in this regard, it only amounts to […]
Four Nifty Years
When we started Nifty four years ago, we had a radical idea… in fact we had two. First, the Niftyverse – an integrated marketing environment fuelled on performance marketing strategies built on 15 years’ experience working in top-flight sports communications. Second, offering the Niftyverse for free – or at least with only small up-front costs […]
How Public Relations Services Benefit Small Businesses
Are you running a business in the UK? Is it a small business that you have started all by yourself? Well, owning a business, be it small or big, requires public relations services in order to grow and stand out from the other competitors. Running small businesses is a real challenge with limited resources and budgets. […]