Case Study Tag: All

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  Why Cutting Marketing in a Downturn is a Crazy Move

  When budgets get tight, it’s easy to panic and cutting marketing in a downturn often feels like the quickest solution. But the truth is, doing that might just be your brand’s biggest mistake.  When the economy wobbles, nerves take over. Business leaders scrutinise every budget line, searching for savings. Sadly, marketing often becomes the first victim.  Cutting your marketing budget during tough times might […]

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  High-ROI Marketing Strategies When the Budget’s Tight

  When budgets shrink, smart marketers double down on what works. Finding high-ROI marketing strategies isn’t about spending more but better.  In a downturn, every penny counts. You can’t afford to burn cash on tactics that don’t move the needle. But that doesn’t mean you should go silent. It’s time to get strategic. The temptation to freeze your efforts can put […]

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  Winning In A Downturn – Three Times

  When the economy goes south, most businesses hit the brakes. I’ve seen it happen three times – in 2008, Brexit and COVID. And each time, I did the opposite. Back in 2008, at Chelsea FC, I was part of the media department as the financial crisis rocked businesses worldwide. While most clubs tightened their belts, […]

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  Adobe AI: the Future of Design

  Artificial intelligence (AI) is becoming an increasingly important aspect of many marketing tools, and Adobe AI is no exception. Adobe has been investing in AI for several years, and its latest updates demonstrate just how powerful AI can be when used to enhance creativity and productivity. Sensei is a machine learning and AI technology that […]