What is Public Relations or PR?
Most organisations need it. Not all of them utilise it, but what is Public Relations?
PR primarily centres on reputation. It is the job of the PR professionals to uphold and enhance the reputation of the client in anything you do, as they essentially depend on it. The long and short of it is that your business will generate more sales if it is trusted and respected.
Business-to-Consumer PR (B2C PR)
B2C PR is the most common form of PR, whereby a business wants their name to be put in front of their potential customers. This might be through generating news coverage through typical media outlets such as newspapers, magazines and television. It also includes social media and in the digital age can sometimes blur into the realms of marketing.
Usually companies run an event or series of events that will generate news coverage, allowing the brand name to be associated with the story in the press. While there will most likely be an initial cost for the company to run a campaign, the aim is to generate a return on investment through customers being exposed to your brand for free as a result.
Another way in which businesses often seek to do this is through Corporate Social Responsibility. This is where a business wants to be seen to be giving something back to the community. A theme which more-and-more businesses are looking to tap into for CSR is climate change. This is an issue which is high on the contemporary news agenda and is not likely to go away in the foreseeable future. As a result, many businesses want to be seen to be taking a proactive approach towards tackling this issue and alleviating people’s growing concerns for the environment.
The development of the media industry in the digital age has meant it's now easy to find content relating to even the most niche of topics. This is ideal for those of us in the PR world, as it enables us to distribute content to places which have the exact audience you would be wanting to target. For example, if you are working with a brewery, there is an enormous amount of websites covering beer news these days. So, as well as (not instead of) reaching out to national publications which will have a more diverse demographic, you can target these industries -specific outlets which will have an audience of potential customers.
Business-to-Business PR (B2B PR)
B2B PR is where a business wants to sell its products or services to other businesses as opposed to the average consumer. The primary objective is to build exposure for your business as one that is respected in your given industry.
Reputation and Crisis Management
The main aim with any work done for a client is to enhance their reputation. However, there may be some occasions out of your control where a client generates press for the wrong reasons, seeing their reputation taking a hit. This is where you step in as a PR professional to limit the damage as much as possible.
If you'd like to know more about our PR and marketing services, get in touch with one of the Nifty team today. Don't forget to stay up-to-date on all our latest news, opinion and offers by joining the Nifty family on Facebook, Twitter, Instagram, LinkedIn and YouTube.