• Marc Luther Thomas

5 Tips for your Business to Capitalise on Instagram Reels

Chances are you’ve heard of TikTok by now, but have you heard of Instagram’s new alternative – Reels?

TikTok has taken the social media world by storm. However, with a potential ban in the US for the Chinese-owned company, Reels has the potential to surpass it, especially given the immense popularity that Instagram itself already has. 

Like TikTok, Reels allows users to edit their own video, up to 15 seconds, with a variety of well-known music, soundbites and effects. It also boasts a variety of cool ways to edit video, such as with a ‘green screen’ effect.

‘Isn’t it just dancing videos and makeup tutorials for millennials and Gen Z?’ I hear you ask. That’s where you’re wrong. Given that Reels is still in its infancy, any engaging content you produce could organically reach more people than any other platform, and businesses are already realising its advertising potential. You are also likely to reach your desired demographic – the algorithms in play mean that users will see content related to that which they have previously engaged with. So what can you lose by getting involved?

How can my business capitalise on Instagram Reels?

Nifty have got you covered – here’s five ideas for your business:

  • Before and after: I lazily refer to these videos as ‘glow up’ videos, a Reel where you commonly see people before and after they’ve applied makeup, either side of them covering the camera either with their hand or by throwing something over the camera. If you have a product you’d like to show off, you could utilise this to show the improvements made by your product or how good it looks.

  • Montage: If you offer a range of products or services, you could clip shots of each of them into one video, with a voiceover over the top giving an overview of your offerings.

  • Checklist: This is something that could be useful as a step-by-step guide to using your product or service. Simply record the footage of what you want to show, before adding individual blocks of text at the side representing the different steps. The text will be visible throughout the whole video, but you can highlight different text over the course of the video when showing that given step.

  • Q&A: You could record a video of yourself answering questions people have asked about your business? You could clip together a couple of answers, with text showing over the top of each clip showing the question.

  • Fun?! Despite my subtle slating earlier of dance videos on the platform, who’s to say you can’t? Posting light-hearted or funny content could give your business that personable touch which may resonate with your target audience.

If you'd like help with your social media marketing, get in touch with the Nifty team today.

nifty communications is a pr & marketing agency with a difference. everything we do is fuelled by the latest Google data, so we position our clients in the centre of topical discussion through an integrated marketing environment called the niftyverse.

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